I subscribe to Tom Asacker’s free email newsletter, and I read his neatly packaged essays. Because that’s where the nuggets are. Witness: I have not found an individual’s or organization’s ‘why,’ its purpose or cause, to be the basis for success. Even though it feels good to make that connection—to think in terms of intent […]
The advertising experience on personal devices, such as the iPad or mobile devices in general, has been a pathetic regurgitation of the same banner crap that exists on the web today. Apple attempted to change the game with iAd and bring a personalized, interactive advertising environment to their devices, but adoption has been slow. It […]
Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, […]
Why am I an ad blogger, when I could be something exciting and lucrative like a mommy blogger or a fashion blogger? Or hell, a blogger writing about investing or search engine optimization. Something that sells! Adweek’s Erin Griffith looks at fashion bloggers who sell. There was a moment after New York’s 2009 Fall Fashion […]
Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]
The new Audi A6 knows things. Things that can help a driver navigate safely from point A to point B. Agency: Venables Bell & Partners in San Francsico Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle. […]
The web is what you make of it, according to these new spots for Google’s browser.
To promote the new movie Contagion, agency Lowe Roche in Toronto created billboards made from real live bacteria. See how they did it: The Montreal Gazette has more: “We wanted to create an organic execution that people could fall in love with,” said Anthony Ganjou, founder of U.K.-based CURB media, an agency specializing in natural […]