Spotlight On NW Creative: W+K Goes To School With PIE

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Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest–nine companies ranging from a finance-focused cloud management […]

Virgin America And Michelin Are #FlyingWithXerox

Xerox is helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes. “Far from the traditional customer case study, we’ve invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business,” says Christa Carone, chief marketing officer, Xerox. […]

Twitter Helps Users Connect With Candidates, While It Connects With Candidates’ War Chests

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Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark. According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others. […]

Pepsi’s Got Your Talent Show Right Here

Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR. “Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages. “We’re confident that the next pop music star will […]

When Users Complain, The “User Experience” Needs Work (Or Does It?)

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According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their […]

It’s Raining Blue Cheese At Carl’s Jr.

Hamblor, the god of hamburgers, is a David&Goliath creation meant to help Carl’s Jr. sell it’s new six dollar burgers. Clichés were indeed hurt during the making of this commercial, but let’s not worry about that. This is fun stuff. Much more fun that whatever McDonald’s, Wendy’s and BK are serving up. According to Los […]

Can The Commercial Also Be The Main Feature?

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Since when do adverts get their own teaser and worldwide premier? British Airways’ new 90-second commercial will be featured on the airline’s Facebook page starting at 6am EST tomorrow, and begin airing in the US on TV, in newspapers and online next week. Keith Williams, British Airways’ chief executive, said: “The motto To Fly. To […]

Can Rip The Drip Get You To Stop Wasting Water?

We’ve seen a number of efforts to call attention to countries where drinking water is scarce. But what about excessive water consumption here at home? Shelton Group in Knoxville is calling attention to the problem with a character called Rip The Drip, who shows up exactly at the moment water begins to be wasted. You […]

Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World

Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]

Digital Circulars Aim To Make Coupons More Mobile

Since I just moved to Seattle, my girlfriend and I bought actual hard copy editions of the Seattle Times on the off-chance there’d be some coupons or sales we could know about to get the bric-a-bric we need for our home. Turned out, there wasn’t much in there, making printed papers even less relevant to […]