Audi Drives To Transmedia Land

Audi, in association with FX Networks, announces the launch of “Untitled Jersey City Project,” a 16-minute short-form original drama featuring the all-new 2012 Audi A6. The first two episodes will premiere on Sunday, Sept. 25, during FX’s Sunday primetime movies. Each of the eight installments of “Untitled Jersey City Project,” produced by Audi’s Studio Progress […]

Yet Another Facebook Story: Introducing Timeline

Your Facebook experience is about to become more visual. In a keynote speech at the company’s f8 developer conference in San Francisco, Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.” Timeline’s aim is to allow users to easily browse through the history […]

Stay Positive And Deliver Real Value

Show Media provides its brand partners with unique transportation-based campaigns. Here’s the company’s CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy.

Advertising Works. There, I Said It.

Who needs advertising? It’s mostly a colossal waste of money. Right? According to research from Gavan Fitzsimons, a professor of marketing and psychology at Duke University, “the best result that an advertiser can hope for is to nudge us in the direction we were already going — reaffirming a slightly positive association with a brand […]

A Countryside That’s Good Enough To Eat

Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that.

Actually, Someone Does Need To Apologize For America

Rick Perry’s people have gone to school on past elections. In fact, we can almost hear them repeating a Clintonism from 1992 here: “It’s the economy, stupid.” This trailer-like commercial portends a feature presentation. But it’s a movie we’ve all seen before — a dark fantasy perpetuated by those who would do anything to gain […]

Spotlight On NW Creative: W+K Goes To School With PIE


Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest–nine companies ranging from a finance-focused cloud management […]

Virgin America And Michelin Are #FlyingWithXerox

Xerox is helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes. “Far from the traditional customer case study, we’ve invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business,” says Christa Carone, chief marketing officer, Xerox. […]