Paid Content In 2012 And Beyond

Geekend_DMA_2011

Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is “the global event for real-time marketers,” and Geekend is DMA’s hot young date. It’s also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I’m traveling to Boston to speak on […]

Know The Code

R&R Partners and Las Vegas Convention and Visitors Authority are back with new spots in their “What happens here” campaign. According to Las Vegas Sun, the LVCVA opted two years ago to temporarily discontinue production of “What happens here” ads and focus on other campaigns to aggressively boost visitation while the economy was slumping. Apparently […]

Brief Buddy – An iOS app for cracking the creative brief.

Brief Buddy

The folks behind Brief Buddy kindly provided me a promo copy of their iOS app (which runs on iPhone/iPad/iPod Touch). First off, this app will not help you write the creative brief. But as a tool for creative professionals gives you a handy platform for referencing the 20 most common tactics to get to the […]

Chasing News, Chasing Dollars

Business Insider was just given $7 million dollars from venture capitalists and a hard time by Felix Salmon of Reuters. Salmon is a financial journalist, and his nose is out of joint because he feels Business Insider is lifting a bit too much from AP and other sources. When media companies are asked to grow […]

Audi Drives To Transmedia Land

Audi, in association with FX Networks, announces the launch of “Untitled Jersey City Project,” a 16-minute short-form original drama featuring the all-new 2012 Audi A6. The first two episodes will premiere on Sunday, Sept. 25, during FX’s Sunday primetime movies. Each of the eight installments of “Untitled Jersey City Project,” produced by Audi’s Studio Progress […]

Yet Another Facebook Story: Introducing Timeline

Your Facebook experience is about to become more visual. In a keynote speech at the company’s f8 developer conference in San Francisco, Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.” Timeline’s aim is to allow users to easily browse through the history […]

Stay Positive And Deliver Real Value

Show Media provides its brand partners with unique transportation-based campaigns. Here’s the company’s CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy. Share

Advertising Works. There, I Said It.

Who needs advertising? It’s mostly a colossal waste of money. Right? According to research from Gavan Fitzsimons, a professor of marketing and psychology at Duke University, “the best result that an advertiser can hope for is to nudge us in the direction we were already going — reaffirming a slightly positive association with a brand […]

A Countryside That’s Good Enough To Eat

Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that. Share

Actually, Someone Does Need To Apologize For America

Rick Perry’s people have gone to school on past elections. In fact, we can almost hear them repeating a Clintonism from 1992 here: “It’s the economy, stupid.” This trailer-like commercial portends a feature presentation. But it’s a movie we’ve all seen before — a dark fantasy perpetuated by those who would do anything to gain […]