FIFA, American Style

To say the rest of the world loves soccer is an understatement. Americans, not so much. Nothing new there. Video game soccer, however, is a slightly different story, as the success of EA Sports FIFA series will attest. (Insert your own joke about Americans preferring artificial things to real ones here.) But hey, if you […]

Read AdPulp on Your Kindle

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Are you a big fan of your Kindle? Amazon’s e-readers are gaining more and more traction. Which is good for readers and content providers alike. We’ve been offering Kindle subscriptions since January 2010, and while the number of paid subscribers is still small, its trending in the right direction and I expect to see our […]

Well Clad Men Read Esquire, Now They Can Buy From Esquire Too

Clad, a new e-commerce partnership between JC Penney and Esquire magazine, is set to launch soon. According to Racked, the project has very little relation to the JC Penney department store retail experience as we know it—instead, it’s a part of the company’s Growth Brands Division. Esquire will also produce a mini-mag called the Clad […]

The Big Money Is In The Platform, Not The Content

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Do venture capitalists use real money or Monopoly money when they throw cash at a startup? For the startup’s sake, I hope it’s real money, but it sure looks like Monopoly money from here. According to The Wall Street Journal, micro-blogging platform, Tumblr is valued at $800 million by the money men who have put […]

Inspired Advertising Is Born of the Streets

“New York is a stage that we’re all part of,” says The Chairman. This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City. According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself. New York Writes Itself is […]

Marketers Aim To Skew Young. Very Young.

How far will marketers go to make a brand impression? Apparently, all the way to the crib. I’d love to hear from the parents of toddlers, because this Adweek article about marketing to newborns and 2-3 year-olds sounds pretty sleazy: Licensed characters, of course, have been plastered on packaged foods, toys, and every piece of […]

Starbucks’ CEO Takes On Political and Economic Gridlock In Washington

Upward Spiral 2011 – Take the Pledge

Starbucks CEO, Howard Schultz, wants to see American on an Upward Spiral. Like so many of you, I am deeply disappointed by the pervasive failure of leadership in Washington. And also like you, I am frustrated by our political leaders’ steadfast refusal to recognize that, for every day they perpetuate partisan conflict and put ideology […]

Here You Go Busy Blogger Man, Another Article For Your Site

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FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here’s how their latest offering begins: Return […]

Charli Hoffmann and Alex Otis Make A Cute Couple, I Mean Team

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It’s tough to get a job in advertising today. Same as it ever was. In their effort to land jobs, Charli Hoffmann and Alex Otis, students from the Miami Ad School in Brooklyn, opted to play the immigration card and the same sex marriage card at the same time (even though they are straight). Charli […]

Lowe’s Improves A Slice Of Life

The progression of life is really done well in this new spot for Lowe’s for the launch of their new “Never Stop Improving” campaign. The ad was created by BBDO. But, equally important these days, the song used in the spot is “Don’t Stop” by a Gin Wigmore, a singer from New Zealand. For a […]