Feed Your Dog What’s Real

Unlike some natural pet food companies, Nutro carefully selects natural ingredients from farmers and ranchers they know and trust, and they make their food in family-owned facilities in the U.S. So, I want to like them. Unfortunately, this spot does little to help me come Nutro’s way. That’s a pretty weak trick. Dogs deserve better. […]

Calling Jon (As Don) To Atlanta

For quite some time, students at The Creative Circus have been hoping to lure Jon Hamm to their graduation ceremony to impart some Don Draper wisdom. They’ve gotten CDs from all over to help them make their case. But now, with graduation looming, they’re making their final pitch. I really hope Jon agrees to do […]

What Difference Does The Screen Make? None, The Difference Is Whether Or Not You’re A Paid Subscriber

At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their […]

It’s a Sneaker Thing At Foot Locker

SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer’s Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite.

When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy

Deion Sanders can fly. No, really. Agency: Grey/NY

More Better Faster

John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, “there’s a lot of frustration out there” and that the biggest frustration of all is “the cost of creating advertising, both in […]

Brandvertainment On The Rise

A new survey from the Association of National Advertisers, finds that nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012. The top three reasons why client-side marketers are finding branded entertainment, a.k.a. “brandvertainment” beneficial: The ability to make a stronger emotional connection with the consumer (78 percent) The ability to […]