Impluse Buying Is Not Smart Shopping; Thus, Driving Customers To Buy On Impulse Is Poor Marketing

Shopper marketing is serious business. Unfortunately, it can also be devious and manipulative. According to The Wall Street Journal, retailers invent shopping seasons to drive traffic to the store and increase ticket size per shopper. A key goal of these seasonal pitches is to get people to buy impulsively, something they do less of these […]

Chevy Is Also Rising

Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s […]

Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard

Non-Billboard in Washington

On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” […]

For A Soggy Biscuit Soaked In Syrup, Look Elsewhere

When you are Runza, a Nebraska-based restaurant chain with a cult following and no intention to compete in hundreds of markets across the country, nor to extend your hours into breakfast or late-night like the national chains, you may as well poke fun at the competition and talk about how you’re different. With the help […]

Like Frank Lloyd Wright, Steve Jobs Is A Visionary Builder

steve_jobs

Steve Jobs has stepped down as CEO of Apple, but he remains as Chairman of the Board and active in new product development. Of course, Twitter earthquaked with the news yesterday afternoon. Naturally, there is a lot of concern for Jobs’ health and the company’s stock price, and business and technology minds around the world […]

Uncontrolled Cravings For Bojangles Leave Innocent People In The Lurch

Go with your gut* shouldn’t need an asterisk, but in this case it does. Director: Brian Lee Hughes (SKUNK) Agency: BooneOakley *only in situations where it will cause no harm

De Niro Asks Us To “Honor, Remember and Reunite” on 9/11

The National September 11 Memorial & Museum, in conjunction with the Ad Council, is launching a public service advertising campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of the attack by donating to or visiting the Memorial. The Memorial will be dedicated on Sept. 11, 2011 and it opens to the […]