Shopper marketing is serious business. Unfortunately, it can also be devious and manipulative. According to The Wall Street Journal, retailers invent shopping seasons to drive traffic to the store and increase ticket size per shopper. A key goal of these seasonal pitches is to get people to buy impulsively, something they do less of these [...]
Impluse Buying Is Not Smart Shopping; Thus, Driving Customers To Buy On Impulse Is Poor Marketing
August 29, 2011 By 4 Comments
Long Live The Hampster Dance
August 29, 2011 By Leave a Comment
Kia’s hip hop hampsters ride again. But David Gianatasio of Adfreak is not impressed with David&Goliath’s latest effort for Kia. Why do the war-bots tap their metallic toes to the beat when they could end everyone’s misery by zapping those rodent freaks? C’mon, they’re chubby and dancing in place. Shoot! You can’t miss! Oh, there’s [...]
Chevy Is Also Rising
August 29, 2011 By Leave a Comment
Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s [...]
Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard
August 27, 2011 By 1 Comment
On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” [...]
When You’re Ready To Trade In Your Scooter For A Big Person Car, Nissan Versa Is There For You
August 26, 2011 By Leave a Comment
Nissan’s affordable Versa sedan is the car for people who dress in funny costumes. Agency: TBWA\Chiat\Day Los Angeles
If You Saw The USA In Your Chevrolet, Show ‘Em Your Pics
August 26, 2011 By 2 Comments
It seems that, despite the fact that Chevy advertising will increasingly focus on technology, it won’t be losing the nostalgia aspect of the brand altogether. A new Facebook contest asks Chevy owners to upload their favorite pictures for possible use in an upcoming commercial. At what point does the brand need to be focused solely [...]
For A Soggy Biscuit Soaked In Syrup, Look Elsewhere
August 25, 2011 By Leave a Comment
When you are Runza, a Nebraska-based restaurant chain with a cult following and no intention to compete in hundreds of markets across the country, nor to extend your hours into breakfast or late-night like the national chains, you may as well poke fun at the competition and talk about how you’re different. With the help [...]
Like Frank Lloyd Wright, Steve Jobs Is A Visionary Builder
August 25, 2011 By Leave a Comment
Steve Jobs has stepped down as CEO of Apple, but he remains as Chairman of the Board and active in new product development. Of course, Twitter earthquaked with the news yesterday afternoon. Naturally, there is a lot of concern for Jobs’ health and the company’s stock price, and business and technology minds around the world [...]
Uncontrolled Cravings For Bojangles Leave Innocent People In The Lurch
August 24, 2011 By Leave a Comment
Go with your gut* shouldn’t need an asterisk, but in this case it does. Director: Brian Lee Hughes (SKUNK) Agency: BooneOakley *only in situations where it will cause no harm
De Niro Asks Us To “Honor, Remember and Reunite” on 9/11
August 24, 2011 By 1 Comment
The National September 11 Memorial & Museum, in conjunction with the Ad Council, is launching a public service advertising campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of the attack by donating to or visiting the Memorial. The Memorial will be dedicated on Sept. 11, 2011 and it opens to the [...]
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