Political Ads Go Interactive

polticalvibe

I’ve said it before, and I’ll say it again: If you really want to follow the money in advertising, you have to do it with political advertising and issue advocacy advertising. Headed into 2012, we’re going to be flooded with it. And it’s getting more sophisticated. SocialVibe, based in California, is rolling out PoliticalVibe, which […]

Deeper Realms of Relevance: Supposedly, There’s An App for That

App_addled

MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a study conducted in partnership with Latitude, a provider of “creative research and unexpected knowledge for leaders in content, technology and learning.” Some of the key findings in the study include: Apps Create Me Moments Apps Make […]

EVE Is Real. With A Museum To Prove It.

EveIsReal_screengrab3

In an effort to promote and celebrate EVE, one of the longest-running MMOs (Massively Multiplayer Online Games) out there, the folks at game developer CCP and their agency Ayzenberg Group have created an online museum of sorts to showcase user-generated content at www.eveisreal.net. According to the its creators, the site is a place where “players […]

Snap And Send For More Infomation From Toyota (And Many Others)

ToyoTag

Yesterday, I said QR codes have yet to catch on in a big way, while writing about The Oregonian’s use of digital watermark technology. Earlier today, I posted about MasterCard using QR codes in a localized social promotion. Now here we are again, faced with yet another branded solution for mobile users who seek more […]

MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion

MasterCard-Cities

MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether […]

Sukle Rolls Out “The Goodwill Effect”

Sukle, the small Denver shop that continually cranks out high quality campaigns, is debuting new work for Goodwill Industries. “The ultimate socially responsible retailer has an exciting story to tell and we’re just beginning to tell it,” according to the agency’s blog. via: The Denver Egotist

Spotlight On NW Creative: Digimarc Partners With The Oregonian

Do you use your mobile phone to uncover hidden or extra content? That’s what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation’s digital watermark technology will enhance their printed paper by offering smart phone users special content they […]

Are We Artists With An Income, Or Unconscious Pacifiers?

It’s perverse I suppose, but I like to see resistance to advertising. My reason for this is simple enough–I want bad advertising eradicated from our culture. It’s a tall order, but it’s one we can handle. All we need to do is guide our clients toward their brand truths, and show them how to best […]

Learn To Talk Before You Tweet

@coorslightmx

Is your “brand voice” having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that “brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how […]

Your Brief Is Showing: World Gold Council

gnpad

I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the […]