Dairyland Goes Negative In A Big Way

Unless you’re a big follower of politics, and you don’t live in Wisconsin, you’ve probably missed the recent elections designed to recall several state legislature members. In a pretty bold statement, Craig Gilbert of the Milwaukee Journal-Sentinel calls the recall campaign “as negative as it gets.” Why was this campaign so “negative?” [Political advertising scholar […]

Tillamook Helps Customers Make Some Good Looking Sandwiches

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You may recall how a decade-old toasted cheese sandwich said to bear an image of the Virgin Mary sold on eBay auction for $28,000. Now, thanks to Tillamook, the Oregon-based dairy brand, you too can have your face emblazoned in a grilled cheese. This is made possible by Hello Design’s Facebook app for Tillamook, which […]

How Big Are Your Ears?

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Does your agency long to get a foothold inside Coca-Cola’s Atlanta headquarters? Great. What shape is your social-media monitoring practice in? That’s right, listening is in. According to Ad Age, Coca-Cola is seeking a consistent way of keeping track of what consumers are saying about its brands across Twitter, Facebook and other social channels. No, […]

Get TV Right And The Brand Can Go Long And Far

Nigel Hollis, chief global analyst at Millward Brown, writing in The Atlantic, argues that people are moved by the power of advertising, regardless of claims to the contrary. Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to […]

Willie Nelson Covers Coldplay For Chipotle

Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming. The two-minute film will appear on nearly 5,700 movie theater screens in advance […]

Get To Know Your Customers Better, So You Can Better Address Their Needs

Liz Strauss, a social web strategist and community builder at Inside-Out Thinking wants to know if your marketing is in an unaware, self-centered place? If it’s all about your product or service, then it probably is. If your purpose is to get to know your customers, ask questions about customers, not what they think of […]

Giants Fans Don’t Need To Wait Until Monday To “Quarterback” The Game, They Can Do It In Real Time OnTwitter

Giants.com | The official website of the New York Giants

Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance. According to Media Daily News, the franchise will begin integrating fan tweets on its “jumbotron”-style video boards, as well as other digital displays throughout the […]

Down Under, 100% Guidette Is All Wrong

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What one might see in any direction on the Jersey Shore, or any number o beaches for that matter, is not the kind of thing that Australian officials want their citizens to see in an outdoor advertisement. According to AdNews, Channel Seven has been found guilty of breaching advertising standards with an ad for its […]

Subway’s Food Isn’t Greasy, But It Does Contain Fat

As I mentioned earlier today, an agency’s job is to find a client’s brand truth and then reveal it. Here’s a case where the agency–MMB in Boston–found their competitors’ truth and revealed it instead. While this approach does lay bare the truths about Subway’s competitors, it also hides the truth about Subway’s own menu choices, […]

Find The Brand’s Truth, Then Present It In A Winning Way

How does Wieden + Kennedy do what Wieden + Kennedy does? It’s no secret. According to agency partner, John Jay, the agency endeavors to understand the soul of a company. There’s something important in Jay’s explanation. By seeking the soul of a company, it means W+K listens as carefully as it speaks. Jay also mentions […]