"Marketers don't need agencies." So says Mark Wnek, a man with a storied agency career, including a run as Chairman and Chief Creative Officer of Lowe New York. He thinks brands will benefit from bringing much of the work in-house. Brands investing in their in-house capabilities is nothing new, but the level of complexity and the need to be always-on, like the web itself, have changed the score. One big …
Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business
Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today's biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves as media companies goes against the grain in a culture founded by …
The Story With Storify
Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud. [View the story "Social Startups Take It To The Bank In Series Of High Priced IPOs" on Storify] Storify's co-founder, Xavier Damman, says, “Smartphones and social networks are turning everyone into a reporter. But we are not all journalists. …
Promotions Continue To Mutate Into Consumer Generated Social Motions
Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the "Win $25K" contest via Four Points' Facebook page now through August 10th. Here's a sample entry on Facebook: Late one night, I go to a small hotel, walk up to the 3rd floor & open the door. The room is completely empty. There's no bed. …
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Daytime Dramas Get Time And Space Shifted To The Web
Three months after ABC canceled the soap operas “All My Children” and “One Life to Live,” the network said Thursday that the shows would be given a second life online by Prospect Park, a two-year-old media and production company. Prospect Park will produce the two shows and distribute them “via online formats and additional emerging platforms including Internet-enabled television sets, according to The New …
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Attractive, Wholesome And Daffy: Bachmann Looks Like A Winner
I was clicking through the channels of nothing on last night, when I paused for a moment on MSNBC's Ed Show. Host of the show, Ed Schultz, predicted that Minnesota Congresswoman and Republican presidential hopeful Michele Bachmann would win Iowa, which is a big step, like New Hampshire, toward the nomination. Her web site says, "Michele Bachmann is a principled reformer who holds an unwavering commitment to the …
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What Are You Hungry For? Maybe “The Crowd” Will Cook Something Up For You.
People hunger for things mundane and esoteric, and they are increasingly turning to the so-called crowd for solutions, thanks to the rise of platforms that facilitate the matchmaking. According to InformationWeek, Slide, the social entertainment company acquired by Google last fall, launched Prizes.org, a website that entices users to complete a task, or solve a problem, for a small monetary reward. Like …
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SoBe Gives “Eyes On The Prize” New Meaning
Gentlemen drink SoBe. Yeah right. If that's not enough eye candy for you, head over to SoBe.com and try to look Sports Illustrated Swimsuit model, Kate Upton, in the eyes. Hat Tip: Adfreak …
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