Gary Johnson Speaks Out Against Intolerance, So To Speak

There’s no VO in this spot from Presidential Candidate and former New Mexico Governor Gary Johnson, but it speaks volumes about how the Republican nomination is shaping up.

Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]

Marketers Don’t Need Agencies, But They Do Need The People Formerly Employed By Agencies

Mark_Wnek_AdPulp

“Marketers don’t need agencies.” So says Mark Wnek, a man with a storied agency career, including a run as Chairman and Chief Creative Officer of Lowe New York. He thinks brands will benefit from bringing much of the work in-house. Brands investing in their in-house capabilities is nothing new, but the level of complexity and […]

Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business

Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today’s biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves […]

The Story With Storify

Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud. [View the story “Social Startups Take It To The Bank In Series Of High Priced IPOs” on Storify] Storify’s co-founder, Xavier Damman, says, “Smartphones and social […]

Promotions Continue To Mutate Into Consumer Generated Social Motions

Four Points by Sheraton

Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the “Win $25K” contest via Four Points’ Facebook page now through August 10th. Here’s a sample entry on Facebook: Late one night, I go to a small hotel, walk up […]

Daytime Dramas Get Time And Space Shifted To The Web

All_My_Children

Three months after ABC canceled the soap operas “All My Children” and “One Life to Live,” the network said Thursday that the shows would be given a second life online by Prospect Park, a two-year-old media and production company. Prospect Park will produce the two shows and distribute them “via online formats and additional emerging […]

Attractive, Wholesome And Daffy: Bachmann Looks Like A Winner

I was clicking through the channels of nothing on last night, when I paused for a moment on MSNBC’s Ed Show. Host of the show, Ed Schultz, predicted that Minnesota Congresswoman and Republican presidential hopeful Michele Bachmann would win Iowa, which is a big step, like New Hampshire, toward the nomination. Her web site says, […]