I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling […]
Content marketing gets a lot of play in these pages. So much play, you’ve probably heard me use these words before: Every Company Is A Media Company. Sometimes the formula is expressed like this: EC=MC. There’s a lot of meaning packed into that little formula–in fact, we could discuss said meaning for hours, preferably over […]
I see a lot of annoying commercials. We all do. But have you seen this BeenVerified.com commercial? I find it highly annoying. “I make sure I know, before I date.” Sorry, but a computer background check can’t tell you if the person you’re about to go out with is a good person or not. “No […]
Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, […]
Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer. Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora.