Bring Your Big Ideas To Boulder

Do you have a big idea that will change the world for the better? Do you have the support you need to bring it to life? If you answered yes to the former and no to the latter, you’ll want to be in Boulder on August 19th. That’s the day budding social entrepreneurs will have […]

Will We Forever Be Playing the Popularity Game?

Ad Age reporter Matthew Creamer takes a good look at Edelman’s entry into the online influence game, currently dominated by Klout. First, Creamer takes Klout apart: Why ascribe so much power to a service that isn’t much more than a tabulation of how many followers and retweets you have? The all-too-human explanation goes like this: […]

Spotlight On NW Creative: ISITE Design Invests In New Digs

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ISITE Design, a digital agency headquartered in Portland, has purchased a 63-year-old building in an industrial area of the city, and is now busy renovating the 18,000 square foot space. The renovation is being managed by Siteworks. “These are people who are sucked into their computer screens eight to 10 hours a day,” said Siteworks […]

Independents Drink Tennessee Whiskey

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A bottle of Jack Daniels, a letterpress shop in Knoxville and a man on banjo all help to paint the brand red, white and blue in this new campaign from Arnold Worldwide’s Boston office. Of course, craft is a popular subject today. Brands from Levi’s to Dodge are painting Made in America pictures that tug […]

I’m Grateful for the Push Up Paid Content Mountain

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Climbing Paid Content Mountain is no joke. It takes training, strategy and a will to go on in the face of adversity. That’s why I’m so grateful for the help AdPulp readers provided during our Journalism Fund campaign, which ended last night. Cecilia Doan, Matt Graff, John January, Jeff Hardison, Steffan Postaer, Daniel Wood, John […]

Stretch The Possibilities, Hire A Copywriter

My friend Doug Lowell has recently chosen to transition from agency principal to freelance copywriter. He also started a new blog, as one way to promote his offerings. The title of the blog, “Doug Lowell Is A Copywriter” is certainly to the point (I’m sure The Google will agree). While the new site features Doug’s […]

The “Making Of” Video Is An Art Form In Itself

I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling […]

From The Heart Of Compton

Court Crandall’s next film, a documentary about hope and community at Compton High School, is receiving massive press attention, largely do to an unscripted plot twist. At the center of the film is a free throw shooting contest, where the winner is awarded $40,000 in college tuition money. The contest, open to Compton High students […]

Whatever You’re Selling, Content Marketing Can Help Make The Case

Content marketing gets a lot of play in these pages. So much play, you’ve probably heard me use these words before: Every Company Is A Media Company. Sometimes the formula is expressed like this: EC=MC. There’s a lot of meaning packed into that little formula–in fact, we could discuss said meaning for hours, preferably over […]

Don’t Date Dexter

I see a lot of annoying commercials. We all do. But have you seen this BeenVerified.com commercial? I find it highly annoying. “I make sure I know, before I date.” Sorry, but a computer background check can’t tell you if the person you’re about to go out with is a good person or not. “No […]