Check In For A Free Baseball

Foursquare_baseball

Finally, a good reason to check in on Foursquare… On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs when people check in to “THE FRANCHISE on SHOWTIME” via Foursquare. A few lucky participants will receive autographed baseballs from the […]

Saving Energy Saves You Money

U.S. Department of Energy and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Austin-based advertising agency GSD&M, the public service advertisements aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes […]

Making Space for Sponsors

mashable_sponsored_post

This post is sponsored by tbd. I like how Mashable handles sponsored posts. The value for the advertiser is the fact that the “ad” is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it’s no small thing to reach this segment of our readership. And for readers […]

How To Reach Women? On Their Phones, And Through Their Friends.

shopandtext

Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a […]

Borrowing, By Definition, Means Giving Back

framing

All’s fair in love and aggregation. Uh, not exactly. Recently, Ad Age writer Simon Dumenco cried foul when he was over-aggregated by a HuffPo “writer,” who has since been dismissed. Reflecting on the scene, Lewis DVorkin, Chief Product Officer of Forbes Media, offers a good explanation for value-added aggregation. …the trick to rewarding aggregation for […]

Brands Break Down Artificial Barriers, Because They Can

Spotify_Coca Cola

According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. “Invitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,” said Kartik Hosanagar, a professor of information management at the […]

Jacksonville Agency Looking For Best-Of-Breed Creative, It Looks Like

onideas

On Ideas in Jacksonville, Florida, is looking for a Copywriter. How do I know? Targeted advertising on Facebook: Will the job make you bananas? Do you have to be really hairy to qualify? Will you always feel hunted from the 1st day on the job? Apply and find out! Share

There’s Power And Then There’s The Power Of Image Advertising

Jon Huntsman is the other Mormon for President, the one from Utah. But he’s about to transcend that early label and find some better fitting ones like “the good looking guy” for President, or “the youthful family man” for President. According to The Wall Street Journal, Huntsman is trying something different in GOP politics: a […]

Ad-Stimulated Moments of Truth Explored in Marketing eBook From Google Exec

According to The New York Times, Winning the Zero Moment of Truth is a new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service. In a phone interview with the Times, Mr. Lecinski explained that the title is a play on a phrase that is beloved by Procter & Gamble, “the first […]

Community Managers, This One’s For You

Laura Fitton’s firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution. “We saw painful-looking improvised solutions – spreadsheets, docs, project management software – stretched to their breaking point to try to coordinate social programs,” says Fitton. “When we realized we could help – […]