Are We In The App Store Yet?

Nonsense, a London agency that specialises in digital engagement, points to a piece of research from Deloitte, that says most smartphone apps built by brands fail (80% getting less than 1,000 downloads). Having digested the facts and recommendations in the report the first thing that strikes us is that many of the apps in the […]

Agencies And Clients Can Agree To Disagree. Sometimes.

Over at Ad Age’s Small Agency Diary, President of Indianapolis agency Young & Laramore, Tom Denari, reflects on whether agencies and clients can disagree and still have a respectful relationship: While it might sound counter-intuitive, disagreement is what builds trust in a client-agency relationship. Not the kind of disagreement we see in the political world, […]

Goodby Embraces Criticism Of New Milk Campaign

Untitled

With criticism of its new “Milk can help reduce the symptoms of PMS” campaign all over the web, Goodby Silverstein & Partners has shifted tactics. The campaign’s website, EverythingIDoIsWrong.org, now points to GotDiscussion.org. The site links to many of the articles and blog posts that discussed the campaign, and also provides a forum for more […]

New Chapter For Fabio And Old Spice

Whitney Jefferson, Editor of Jezebel is confused. We’re confused: is Fabio really the new Old Spice guy or are the new series of Old Spice ads featuring Italian model with golden locks just some kind of publicity stunt? Maybe I can help. It’s not a publicity stunt, it’s an ad campaign. Of course, it’s easy […]

Spotlight On NW Creative: HMH, Already One of Portland’s Largest Shops, Acquires citrus

nike_work_citrus

HMH has acquired the staff and clients of citrus, a creative advertising and design firm with offices in Portland and Bend, Ore. “Adding the talent and breadth of experience of citrus is an exciting strategic move for HMH. It creates opportunities to grow in new categories,” said HMH president Ed Herinckx. “The staff at citrus […]

Spiels On Wheels

SoBe_Chase45

Summer in the city means getting out, having fun, seeing and being seen. So what better time for style-conscious makers of liquid refreshment to do the same? That’s the thinking behind SoBe’s new Try Everything Fleet courtesy of hybrid marketing agency Motive: four retro rides repainted and reimagined to function as the ultimate streetside tasting […]

CMOs Need Bigger Budgets, More Talent And Better Leadership

CMO_Council

What are Chief Marketing Officers thinking? It’s a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers. CMO Council’s 2011 State of Marketing Report, released today, offers a broad range of insights and views specific […]

Subaru Helps Power New Travel/Food Show

Subaru has presence in a new reality series on Sundance Channel, which doesn’t take traditional advertising. The series, which debuted last night, is called “Ludo Bites America” and stars Ludo and Krissy Lefebvre. Sundance said that “Ludo” dovetails with an adventurous Subaru brand as the eponymous chef leaves behind the traditional restaurant business and gambles […]

Be A Man, Eat Processed Meat Sticks

Venables Bell new “Man Medicine” campaign for Slim Jim argues for the remanification of men. Coed baby showers? Eating “just a salad” for lunch? Tantric yoga classes? The modern man clearly has lost his way. There is only one known cure for Male Spice Loss. And that’s a Slim Jim. Share

Hey Dodgers Fan, Hyundai Has Your Number

Hyundai_DODGERS

Here’s a new poster from Innocean Worldwide in Huntington Beach that promotes Hyundai to Dodgers fans. Jeff Spiegel, Executive Creative Director, Innocean Worldwide. “Because statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers that would be meaningful, insightful […]