At a press conference to launch the Facebook's new chat features yesterday, Zuck said the entrance of Google and others into the social space "validates" his company's view that social is the wave of the future. According to Fast Company, Zuckerberg's equanimity stems in part from the fact that his company has a new strategic focus. If the past was about building the social network itself, the future, he said, …
Freemium Is A Neat Concept, But Does It Pay?
One of the things I find frustrating about the search for freemium offers that a small percentage of readers might buy is the fact that it fails to address the monetary value of a site's core offering. The main idea regarding Free as a business model, forwarded by Wired editor Chris Anderson and others, is that a site's core offering brings in the audience, and once the audience is established a small portion of …
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Don’t Worry Kids, Boomers Rock On
Saatchi & Saatchi LA has introduced a new campaign for the Toyota Venza that plays with generational identity. Here we see a concerned daughter's POV that doesn't quite match up with the reality on the ground. The concept is grounded in findings from Saatchi LA's consumer insights research, which found that active boomers want to spend on things that bring them self-fulfillment. Sounds like the 1960s all over …
He Who Lives In A Glass House
Rent.com believes the time has come to stop accepting, without question, that home ownership should be everyone's dream. The script being read through the loudspeakers in this spot draws on excerpts of speeches delivered by U.S. presidents in the '30s, '40s and '50s, according to the video’s creators, branded content shop Conscious Minds. …
The Question Isn’t What The Camera Can Do, The Question Is What Can You Do With The Camera
"I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didn't know who I was — I was far away from home, haunted and tired with travel, in a cheap hotel room I'd never seen, hearing the hiss of steam outside, and the creak of the old wood of the hotel, and footsteps upstairs, and all the sad sounds, and I looked at the cracked high ceiling and really …
Pepsi Kicks Sand In Coke’s Face With New “Santa Dancing” Spot
Coca-cola and Santa are buds. During the winter months, that is. But not in the summer, not if Pepsi has any say in it. "Santa Dancing" features Coke's de facto mascot hitting up a beachside bar after dancing his jolly rear off. When the bartender offers Santa his traditional Coke, he states his preference for the good stuff, explaining, "I'm on vacation." TBWA/Chiat/Day worked with director Joe Pytka and …
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If You’re Not Now Social, The Joke’s On You, Or So I’ve Been Told
Big Fuel--a "pureplay social media agency designed for the needs of large brands"--is hiring. I like the tongue-in-cheek nature of their employment ad, but I'm confused as to why the straight video (see below) also seems like a joke. …
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Want To Be Found Online? Concentrate On Content
Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, "Don't just do things because you're 'supposed to' -- do them because you have a reason to do them." Bissell's clients also want their site to appear on the first page of Google's results, when people search. Here's what he says about …
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