Red Lobster and it’s agency, Grey/New York, wants you to see its food differently. The new “Sea food differently,” platform is meant to “force reappraisal” of Red Lobster among potential customers, said Tor Myhren, president and chief creative officer at Grey New York. Because some consumers had developed “a sense” that Red Lobster “was becoming [...]
You Can Trust Technology, Or Trust Customer Service-Minded People Behind The Tech
July 29, 2011 By 1 Comment
OSCON 2011, an O’Reilly conference on Open Source, was held in Portland this week. The event brought a plethora of Open Source advocates to the city, including a sizable contingent from Rackspace in San Antonio. Cloud Evangelist, Matt Wilbanks, made the trip and he took time from his conference schedule to explain how and why [...]
With Gigya, Social Media Integration Is A Pleasure, Not A Chore
July 29, 2011 By Leave a Comment
How do brands, and their agencies, tame the social media marketing beast? If they’re smart, they get help managing a process that is growing increasingly complex by the day. One company publishers and brands turn to is Gigya, a venture backed Silicon Valley-based company started by a team of Israeli technologists in 2006. Gigya helps [...]
Congrats To The Via Agency
July 29, 2011 By 2 Comments
Yesterday I declared, “W+K is in Portland, but not of Portland.” Imagine my surprise this morning upon seeing the following declaration on The Via Agency’s site… The Via Agency, of course, is located in Portland, Maine. It’s also, as of last night’s awards ceremony in Denver, Ad Age’s Small Agency of the Year. Ad Age [...]
S.C. Johnson Moves From DraftFCB
July 28, 2011 By Leave a Comment
I’ll present this without much comment, though I’m sure George Parker will have plenty to say about it. From Crain’s Chicago Business: In a big blow, Chicago ad agency DraftFCB has lost its $65-million-revenue global account with S. C. Johnson & Son Inc., which is splitting the work between Chicago-based roster agencies Ogilvy & Mather [...]
Spotlight On NW Creative: W+K Keeps Local Talent At Arm’s Length
July 28, 2011 By 8 Comments
Iain Tait, Global Interactive Executive Creative Director at W+K, is looking for digital talent. But not just any digital talent mind you, W+K is “quite fussy,” after all. I don’t know Tait personally, but I can’t help pausing to question the contents of his Tweet, for said contents could be offensive to Portlanders who might [...]
If You’re Not @gmail, Where You At?
July 28, 2011 By Leave a Comment
I didn’t realize Gmail needed more users, but I guess enough is never enough when you are in a competition with with Apple, Yahoo, Microsoft and Facebook. For more, see Google’s Email Intervention microsite.
Advertainment Has To Sell, Or Brands Won’t Continue To Fund It
July 28, 2011 By Leave a Comment
Jonathan Salem Baskin stirred the Ad Age pot by questioning the value of W+K’s Old Spice “Man on a Horse” and “Mano a Mano in El Bano” campaigns in sales terms. “Every CMO needs to see this exercise for the time-waster it is,” Baskin argues. “Cart without horse. Medium without message. Marketing without purpose. Is [...]
The Big Engines That Could
July 28, 2011 By Leave a Comment
BlogWell features eight great case studies on the best social media programs at large corporations. No agencies, no startups — just big companies sharing what they’ve learned. On the afternoon of August 9th, BlogWell will be at the Future of Flight Aviation Center in Mukilteo, Washington, just north of Seattle. The conference moves from city [...]
Put Sports In Your Ear
July 28, 2011 By Leave a Comment
ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” — a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand’s podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content.
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