The Surfer’s Journey, Vol. 7

West_Elm_desk

Or: Whose agency is it anyway? Part I. On principle, I will never send inspirational or touching videos. I will break every FWD chain. I will never fill the Subject field with “Just thought you’d enjoy this.” People have enough to read, see and think about. However. If you work a knowledge economy office job, […]

Build Brands Or Be Damned

The-Future-of-Display

Paid, owned and earned. These words and more will be on the lips of interactive marketing pros next week in New York City, as they take part in the second annual IAB Innovation Days @ Internet Week on June 8th and 9th. “It is time to admit to ourselves that almost everything we have done […]

Spotlight On NW Creative: Evergreen Wings & Waves

Next Monday, Evergreen Wings & Waves Waterpark opens in McMinnville, Oregon. Wings & Waves is educational waterpark that features 10 waterslides, a wave pool and a children’s museum dedicated to teaching students about the power of water. Admission for the waterpark is $25 for children 42 inches and under, or $30 for over 42 inches. […]

Go Sloane Go

Five years ago I was looking high and low for a Content Manager to join the team at BFG Communications. Thankfully, Sloane Kelley emerged as the top candidate. Without Sloane’s intelligence and work ethic, the agency’s content practice would not have taken off like it has. I encourage you to learn more about the sandbox […]

I Opened Up My Eyes To See…

Widespread Panic

Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or […]

Dirty Hipsters Provide Perfect Sampling Opportunity

This past weekend at the Sasquatch Music Festival, Henkel partnered with BBDO San Francisco to launch its new collection of got2b “rockin’ it” products, featuring its first line of dry shampoo. To help Sasquatch attendees understand how got2b can help them extend the life of their style and keep their hair rocking no matter where […]

Frank Chimero Knows How To Make Things, Money Included

I am not Frank Chimero. And this site is not Frank Chimero’s. That may be an obvious statement, but it is even more obvious when you look at his crowdfunding campaign for the new book he is writing. Chimero raised $112,159 from 2,109 backers to help pay for production costs, an editor and the time […]

Luke Sullivan Goes Back To Minnesota In His Mind

Luke Sullivan has written another book. This time a family memoir titled, Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. It debuts in July. In a recent blg post, Sullivan advises, “The best way I know to write a book, actually the only way … […]

Are You Ready To Be “Captured By The Country”?

Direct and director Matilda Brown of The Colony recently completed three new spots for New South Wales Tourism. The whimsically styled commercials feature two young actresses having unforgettable adventures in New South Wales. I don’t know if romance was the original intent here, but the end result looks a lot like a love affair. Using […]