Coupons! One More Reason To Open And Inspect Your Bank Statement

This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement […]

Free Sample: Hungry for Gumbo

willamette_river

What follows is a condensed version of this week’s edition of Hungry for Gumbo, the email newsletter I started sending out in March. If you’d like to read the entire newsletter, and future weekly installments, subscribe today. It only costs $1/month or $.25 an issue and payment is handled by Amazon Payments. Note: Hungry for […]

Is “American-Made” A Big Selling Point?

Over at MarketingForecast.com, they’re taking a look at an increasing desire on the part of American consumers to seek out domestic goods. New research shows that the Made-In-America message is selling particularly well to affluent consumers. In the past 2 years, the number of well-to-do consumers who are buying products manufactured in America factories rose […]

Don’t Bunt!

David Ogilvy was born June 23, 1911. Adweek is celebrating the great ad man’s legacy with a graphic novel treatment, an essay from Michael Wolff and the following video. We all know what Ogilvy brought to the ad business. Wolff reminds us what the man also brought to the business of letters: Among the giants […]

Herculiner Will Show You “Tough”

Herculiner is a do it yourself truck bed liner. You coat the back of your truck bed with the product and it creates a tough scratch proof lining. To demonstrate the product’s toughness, The Escape Pod dressed a stunt man in a coat or armor, placed him in a Herculiner-coated truck bed and went four-wheeling […]

Sell It Well

“If your marketing is good enough, then selling becomes unnecessary.” -Peter Drucker Guy Kawasaki asked Dave Kerpen of award-winning social media agency Likeable Media how to be “more likeable online.” It’s a cheese-filled question, for sure, but that doesn’t bother me as much as the 10th of 10 suggestions on Kerpen’s list. 10. Don’t sell […]

Mitt Bumps Up The Production Values

Clocking in at 1:41, this spot for Mitt Romney is designed more for the web and the cable news pundits then it is for broadcast TV, but the production values are good and the message is a rather simple one. We’re going to see much more like this in the next 17 months. With video […]

David Droga Defends The Words, And The Wordsmiths

Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the “Mad Men”-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas […]

CMC Equates Loving The Country With Loving Country Music

No, it’s not me. It’s the Tasmanian me. And while it’s not me, I can certainly relate to the what the Tasmanian me is saying about his country (if not his taste in music). Here’s what some other Australians are saying about their country: Share

Biodiversity Is Better

The beautiful Cerrado in Brazil is one of the world’s great ecosystems – holding 5% of life on Earth. But right now it’s disappearing fast due in large part to rapidly increasing soya production for animal feed. Neo Creative in the U.K. is helping World Wildlife Fund save the Cerrado with this new film, created […]