Content In The Royal Court

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Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis […]

World Wide Web Of Women

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Women like to share more than men. I know you need to see no proof for this position, but here’s some data to consider anyway: The gender disparity on Twitter and LinkedIn is particularly dramatic. All good things to know when crafting campaigns with a social element. Source: The High Low

Cabela’s Goes Fishing For Wall Street’s Favor

US stocks dropped in volatile trading today, as a toxic mix of weak economic data and a surprise oil-market intervention competed for investors’ attention with reports of a new Greek austerity plan. But even a bad day of trading is a PR opportunity for the companies whose shares are traded on the New York exchange. […]

The Banner Is Back, As If It Never Left

Over at Mashable, Todd Wasserman highlights something I’ve believed for quite some time: While few people click through a banner ad, that doesn’t mean it has no value. For instance, click-through is actually a poor measure of performance. It’s impossible to click through a billboard ad, for example, but that doesn’t mean it’s not effective. […]

Yahoo! Scene Also At Cannes

Yahoo! Scene has a team of reporters churning out content from Cannes, including ad bloggers Steve Hall, Ask Wappling and Angela Natividad. Here’s a quick look at some of Yahoo’s video coverage:

Tune In To TVWA (No, That’s Not A Typo)

TBWA France is shooting some interesting video at Cannes this week, and tweaking the agency’s call letters ever so slightly in the process. There are times when big agency life looks quite good from afar. This is one of those times.

Hope Isn’t Hiring Dot Com

The Republican National Committee is using the domain name hopeisnthiring.com and the following video to help makes its point about the economy. In related news, Adweek reports that “digital is still just a sideshow; even in 2012, candidates of all kinds will spend what amounts to pennies on digital ads, at least compared to the […]

A Retainer Plus Project Fees Is The Answer

A new survey from the Association of National Advertisers looks at changes in digital-agency compensation. A retainer plus project fees is now the predominant form of digital agency pay, with 66% of marketers using that approach in 2011, up from only 37% in 2009. The survey also found a growing number of marketers using a […]

Sell The Best Work, And You’re The Man

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Australia’s Ad News is running a piece on the value of a good “suit” by Chris Kay, Head of Account Management at BMF, which is one of the country’s most creative shops. The ability to spot an opportunity where no-one else can, to build the nub of a thought into a fully grown idea, the […]

Cannes Do

Miles Young is CEO of Ogilvy & Mather Worldwide. He makes Cannes sound like work, but I’m pretty certain a high percentage of people actually working in the ad business would be pleased to step away from their desks for a week of fun in the sun. Young also downgrades his digital peers in this […]