Last fall, National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda Regional Marketing’s new “Clutter” spot touts the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles). Agency: RPA in […]
Archives for June 2011
WIN, which stands for Worldwide Image Navigation, is a boutique stock photography agency based in NYC. As you can see from the agency’s self-promo reel, they’re intent on offering a high quality aesthetic and introducing a “new wave” of stock photography to art buyers and producers. WIN also conducts an international photo competition (10BEST10), publishes […]
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0. Only 2,200 of these “High Voltage” tCs will be created, with each one featuring a customized TRD body kit, push […]
I don’t know why, but physical comedy is almost always funny. Take this new spot for Affinity Plus Credit Union from Risdall Marketing Group and Director Matt Pittroff. While losing your shirt to a bank that’s “too big to fail” is far from funny, losing your pants and underpants is another matter.
David&Goliath and Kia introduce “Joyride II,” the sequel to their 2010 Super Bowl spot “Joyride Dream.” The new spot brings back five characters already familiar to parents and their kids–Sock Monkey, Muno, Robot, Teddy and MR. X–and imagines what summer vacation would be like with these characters at the wheel of a Kia Sorento.
On the heels the annual migration of hyper-privileged advertising execs to Cannes, let’s consider the value of a firm’s “creativity” to their new business process. Business development specialist, Blair Enns, asks, “Can Anyone Own the *More Creative* Market Position?” While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) […]