Or: Whose agency is it anyway? Part I. On principle, I will never send inspirational or touching videos. I will break every FWD chain. I will never fill the Subject field with “Just thought you’d enjoy this.” People have enough to read, see and think about. However. If you work a knowledge economy office job, consider squeezing in this TED talk from Jason Fried at some point — some low point, when you …
Build Brands Or Be Damned
Paid, owned and earned. These words and more will be on the lips of interactive marketing pros next week in New York City, as they take part in the second annual IAB Innovation Days @ Internet Week on June 8th and 9th. “It is time to admit to ourselves that almost everything we have done over the past decade optimizes interactive media for direct response and promotional advertising,” said Randall …
Spotlight On NW Creative: Evergreen Wings & Waves
Next Monday, Evergreen Wings & Waves Waterpark opens in McMinnville, Oregon. Wings & Waves is educational waterpark that features 10 waterslides, a wave pool and a children’s museum dedicated to teaching students about the power of water. Admission for the waterpark is $25 for children 42 inches and under, or $30 for over 42 inches. A waterpark museum ticket is $15, if you’re not swimming. I understand …
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Go Sloane Go
Five years ago I was looking high and low for a Content Manager to join the team at BFG Communications. Thankfully, Sloane Kelley emerged as the top candidate. Without Sloane's intelligence and work ethic, the agency's content practice would not have taken off like it has. I encourage you to learn more about the sandbox BFG Interactive plays in, and to hear directly from Sloane, courtesy of this podcast on The …
I Opened Up My Eyes To See…
Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or with PayPal. We have always tried to be on the cutting edge of new technology, …
Dirty Hipsters Provide Perfect Sampling Opportunity
This past weekend at the Sasquatch Music Festival, Henkel partnered with BBDO San Francisco to launch its new collection of got2b “rockin’ it” products, featuring its first line of dry shampoo. To help Sasquatch attendees understand how got2b can help them extend the life of their style and keep their hair rocking no matter where they are, festival participants were invited to set, break and compete for a …
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Frank Chimero Knows How To Make Things, Money Included
I am not Frank Chimero. And this site is not Frank Chimero's. That may be an obvious statement, but it is even more obvious when you look at his crowdfunding campaign for the new book he is writing. Chimero raised $112,159 from 2,109 backers to help pay for production costs, an editor and the time to write. It helps that he made a video for his appeal. Campaigns with videos raise more money, according to …
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Luke Sullivan Goes Back To Minnesota In His Mind
Luke Sullivan has written another book. This time a family memoir titled, Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. It debuts in July. In a recent blg post, Sullivan advises, “The best way I know to write a book, actually the only way … is to be obsessed by it. Once you’re obsessed by a project, you do it. In fact, you can’t stop from doing it. That’s the …
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