Goodsters Help Brands Do Well

GOOD Corps

Good/Corps is the marketing services arm of, the Los Angeles-based Web site and magazine for an audience it describes as “people who want to live well and do good.” According to The New York Times, Good/Corps is simply the new moniker for the agency arm for the media company, which has been developing cause-related […]

Need Cash For Your Project Or Startup? Ask The Crowd

Need some cash for your project? Crowd-funding might be the answer. According to The Wall Street Journal, the sites—which facilitate “crowd-funding”—have taken off in the past few years. Crowd-funding emerged about a decade ago as a way for artists, filmmakers and musicians to raise donations from a community of online supporters. The idea has since […]

Cloud Connections Availabe Here

The Google is getting into the hardware business. Starting June 15, Google Chromebooks will be available for lease by educational institutions and small businesses. Business users will pay $28 a month for each Chromebook and educational institutions will pay $20 a month per unit. According to Mashable, IT managers can use virtualization platforms like Citrix […]

Facebook’s “Grown Up” Makes It Rain

BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company’s revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that’s attracted the world’s largest brands and forging […]

New Books, Like New Films, Get The Trailer Treatment

I’m doing some research on book trailers for a new business pitch. The trailers I’m finding range in style and production budgets, but overall I’m impressed with the efforts being made to move text-based products. Here’s a new one promoting Simon Mainwaring’s new book, We First: How Brands and Consumers Use Social Media to Build […]

An Eye For Effectiveness

MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time […]

Here’s Your Chance To Attend WebVisions 2011 For Free


WebVisions, the conference that explores the future of the Web and mobile from May 25-27, 2011 in Portland, Oregon commences in two weeks. You can still attend by registering today. You can also help to promote the conference on your blog, on Facebook and on Twitter. For your efforts, you will be entered to win […]