Cloud Connections Availabe Here

The Google is getting into the hardware business. Starting June 15, Google Chromebooks will be available for lease by educational institutions and small businesses. Business users will pay $28 a month for each Chromebook and educational institutions will pay $20 a month per unit. According to Mashable, IT managers can use virtualization platforms like Citrix […]

Facebook’s “Grown Up” Makes It Rain

BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company’s revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that’s attracted the world’s largest brands and forging […]

New Books, Like New Films, Get The Trailer Treatment

I’m doing some research on book trailers for a new business pitch. The trailers I’m finding range in style and production budgets, but overall I’m impressed with the efforts being made to move text-based products. Here’s a new one promoting Simon Mainwaring’s new book, We First: How Brands and Consumers Use Social Media to Build […]

An Eye For Effectiveness

MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time […]

Here’s Your Chance To Attend WebVisions 2011 For Free

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WebVisions, the conference that explores the future of the Web and mobile from May 25-27, 2011 in Portland, Oregon commences in two weeks. You can still attend by registering today. You can also help to promote the conference on your blog, on Facebook and on Twitter. For your efforts, you will be entered to win […]

Pro Tools On Windows 7 Turns “Detention” Into A Sound Studio

From January 4th through April 7th, Windows asked filmmakers from around the world to show off what Windows 7 and Windows Live could do. The contestants were asked to submit a short video that spoke directly to students. The winning director, Josh Soskin, said, “I was really into this concept, that out of boredom we […]

Old Spice Is Turning Into An Old Debate

We’ve all seen the Old Spice “Man Your Man Could Smell Like” campaign. But depending on who you ask, you’ll get any number of opinions. It increased sales. It didn’t increase sales, the coupons that ran simultaneously did. It was effective. It wasn’t effective. It was truly viral. It wasn’t a real viral effort. And […]

An Assault On Assault Clips

A new 30-second spot for the Brady Campaign to Prevent Gun Violence, produced by Charged Studios, challenges the phrase “Guns don’t kill people, people do.” Charged worked with Fenton and copywriter Josh Gold on the project. For more information, see BanAssaultClips.com.

Ads That Provide Value To Readers, Provide Value To Publishers

Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising […]