We’re Number 32, But We Try Harder

The BR 200

Adrants and Adverblog are still way ahead of us, but I’m pleased to see that Brand Republic ranks AdPulp #32 in a newly released list of the best advertising, marketing, media, PR and digital blogs from around the world. Working with Brandwatch, Brand Republic ranked the blogs by influence using an algorithm that weighted factors […]

Some Brands Need To Brand Themselves As Great Employers

You’d think that in this economy, employers wouldn’t have to make a huge effort to attract candidates. Not so, according to an article in The Wall Street Journal: Candidates such as chemists and businesspeople sometimes assumed that PepsiCo only had roles for individuals with experience in the food-and-beverage industry, said Paul Marchand, vice president of […]

Can AgencyFinder Make Great Matches?

youngguns1

Ad agencies and marketing firms are always on the look out for new business, and clients often need a methodical process for finding the right shop. AgencyFinder.com might be the answer, and its relaunched site includes an upgraded platform. From the press release: By adding video enhancement, deepening the Q & A database and introducing […]

Spotlight On NW Creative: Montana Film Office

Montana Film Office commissioned a series of “little films” to promote the state’s scenic qualities and hard-working crews to filmmakers. The campaign from PartnersCreative in Missoula won a Gold in Montana’s ADDY Awards competition earlier this year.

mono Plays Twister With The Old RFP

According to Ad Age, “in Minneapolis, the agency picks YOU!” That’s right, mono will give away $125,000 in Out of Home media to the client with the best dance moves. REQUEST FOR PROPOSALS $125,000 in free media dollars from mono. Project Overview mono, Advertising Age and the AAAA’s 2010 small agency of the year, is […]

Facebook (And Everyone Else) Takes A Drudging

DRUDGE REPORT 2011

David Carr, who writes “The Media Equation” in The New York Times, reminds us how wildly influential Matt Drudge and his website are. “With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to […]

Honor Me Badges Are As Lame As They Are Pervasive

Klout_Scores

Adweek writer Erin Griffith looks at a sad fact of our times. Quantifying one’s Internet popularity has real world corollaries. Klout scores are showing up on resumes, for example. How one’s supposed influence on Twitter and Facebook is relevant to the hiring process, it’s hard to say. I can see how it might be relevant […]

Win A Free Pass To WebVisions 2011, The Odds Are In Your Favor

What are you doing next week? Do you want to attend WebVisions, the conference that explores the future of the Web and mobile from May 25-27, 2011 in Portland, Oregon? You can still register for the conference. You can also help to promote the conference on your blog, on Facebook and on Twitter. For your […]

“Be The Phillips 66 Of Whatever You Do” Is An Awkward But Clever Call To Action

San Francisco’s Venables Bell & Partners launched a new campaign for ConocoPhillips’ Phillips 66 brand today. The campaign’s tagline, “Experts in gas since 1927,” plays up Phillips 66’s heritage and history of striving to bring consumers the best in performance gasoline. The work includes TV, radio, a refresh of content for the Philips66 Website, digital […]