London, Like New York, Is The Place With The Business

UK_media_markets

I just read a perfectly charming piece in MediaWeek about agencies in London going after smaller “regional” accounts in the North. In the choppy waters of downturn Britain, the trawl for new business from London-based media agencies seems to have taken a sinister bent of late, with those higher up in the food chain increasingly […]

#1 Ball In Golf Changes Hands

Fortune Brands announced a definitive agreement for the sale of its Acushnet Company golf business, featuring the iconic Titleist and FootJoy brands, to a group led by Fila Korea Ltd. Acushnet is the leading and most profitable golf equipment company in the world. Titleist is the #1 ball in golf and a leader in high-performance […]

Welcome @GSP To The Tweetery

The crew at Goodby Silverstein & Partners don’t do things lightly. Not even Twitter, which is the lightest weight text-based platform known to man. The agency also has a new logo (or at least it’s new to me). Share

Working With, Not Against, Disorder

The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that […]

Cannes Young Lion Competition Underway

Cannes Young Lion Competition released its campaign brief last Friday night, which led aspiring filmmakers the world over to rush to make a spot for Save The Children in just 48 hours. The ones who did are now tasked with getting their videos seen and voted on, so they can jet to the south of […]

Bill On Value, Hold Your Head High And Create Intellectual Property

Weiss

How many of you consider yourselves to be consultants? I’m guessing almost all of you are consultants. Sure, your business card says Creative Director or Account Executive or Media Buyer, but in the broadest sense of the term, all of those jobs are consulting roles. With that in mind, let’s consider some interesting points made […]

Something’s Wrong. But What?

Last Sunday evening we went live with a crowdfunding campaign on IndieGoGo.com. So far, we’ve raised zero dollars. Naturally, it’s humbling to realize one’s appeal is a big fat flop. I was pretty disappointed on Monday and Tuesday, but by yesterday I’d resolved to let it be a lesson to me, and to not give […]

New Tool In American Express OPEN’s Small Business Toolbelt

AdManager

American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing. AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks. AdManager simplifies the inherently onerous process by offering […]

The Biggest Internet IPO Since Google’s In 2004

LinkedIn_soars

The New York Times, The Wall Street Journal and Business Insider are all closely watching LinkedIn’s initial public offering today. LinkedIn’s IPO, which priced last night at $45 a share, has more than doubled in early trading, to prices north of $90 a share. Which means LinkedIn’s valuation shot to roughly $8.5 billion in a […]

People “Like” You, But Do They Also Buy From You?

eMarketer_social_studies

According to Debra Aho Williamson, a principal analyst at eMarketer, “the message still hasn’t sunk in: Likes are not a gauge of consumer involvement with your company or brand. But companies still insist on touting their total just like they touted “hits” back in the early days of the web.” Williamson also advises companies to […]