BFG9000, not to be confused with BFG Communications (where I used to work), is a new agency named for Gerry Graf's dad, Barton F. Graf, and the BFG9000 gun from the video game Doom. Graf recently left Saatchi & Saatchi to form the new agency. Here's a look at some of the first work from the shop for travel site, KAYAK: …
Nueva Serie Bilingüe de Guión Original
Telemundo's bicultural, bilingual cable network, mun2, announced the largest partnership integration in its history, to support of its new, action-packed scripted series, RPM MIAMI. The integrated sponsor, Valvoline, will be providing online viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and …
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The Stuff You Want, At A Price You Want, In A Format You Want
Personalization, direct to consumer selling and push marketing are combining to deliver a powerful new online marketplace. According to The New York Times, a new breed of e-commerce sites — Send the Trend, ShoeDazzle, JustFabulous, Sole Society and JewelMint — present subscribers with a limited but customized selection of jewelry, shoes and accessories each month all based on the results of an initial style …
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Snapshot of AdPulp’s Twitter Feed As News Of Bin Laden’s Death Poured In Last Night
Twitter was alive last night, as the American public processed the news of Osama Bin Laden's death on the group stream of consciousness utility of choice. I have to say, I was put off by many of the cheerleaders for Team USA (not shown above), and consequently thankful for Derek Powazek and others who helped bring some levity to situation. As you can see from the above, humor also had a role to play last …
Spotlight On NW Creative: Craig Allen Is SouthBy North West
Craig Allen of Wieden+Kennedy/Portland will be honored as an "Outstanding Young Texas Ex" by the The University of Texas Alumni Association. The award, inaugurated in 1980, annually recognizes four alumni under the age of 40 who are distinguished in their fields and have demonstrated a continuing interest in The University of Texas at Austin. Allen grew up in Grand Prairie, TX and graduated from The University …
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It’s A Video World, And I Am A Video Girl
According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway. In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites now offer a mix of advertorial, product placement …
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Virtual Means Unreal; Therefore, It’s The Wrong Word For A Networked Company
The editorial staff of Inc. Magazine didn't show up at their Manhattan office for one month, but still managed to produce an issue. No they were not protesting working conditions--they were experimenting with virtual work dynamics. Here's what Inc. learned: Crunch the Numbers; Get the Tech; Settle In; Master Your Emoticons (And Everything Else About Communicating Online); Explain Yourself; Consider Your Culture. …
The Surfer’s Journey, Vol. 5
Here’s a pair of popular maxims on technology. I like both because they’re downright folksy enough (if too factually accurate) for a Tea Party stump speech, yet still highly relevant to advertising today: 1. “You don’t see many horse-and-buggy drivers anymore.” 2. “Television didn’t kill radio.” Both are true, but as metaphors for disruptive innovation, they conflict. The first warns, “Don’t be a buggy …