Wunderman Brazil created a line of “Tweeting Fridges” for their bottled water client, Bonafont, in order to remind Brazilians to drink more water. The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a […]
PORTLAND—Whatever Brad Smith of WebVisions had to do to bring Douglas Rushkoff to Portland to speak, it was worth it. Few speakers bring this kind of passion and clarity to their talks. Even fewer are willing to grapple with real societal issues and call bullshit when and where it is needed. Rushkoff doesn’t have a […]
Iraq and Afghanistan Veterans of America is the country’s first and largest nonprofit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan and has more than 200,000 Member Veterans and civilian supporters nationwide. Its mission is to improve the lives of this country’s newest generation of veterans and their families. IAVA came to […]
PORTLAND—When I was young my grandpa used to ask me, “What did you learn today?” It’s a great question, and a reminder to learn something new each and every day. Which isn’t a problem when listening to Blaise Agüera y Arcas of Bing Mobile and Places speak about his compelling work with visual data. Speaking […]
So next month will brings us Cannes, and the new Cannes Creative Effectiveness Lions. Never mind how a bunch of judges from different countries will try to define effectiveness in marketing. We have enough problems defining it as it as: No matter what anyone says, advertising and marketing are rife with uncertainty. One thing is […]
“Love Thy Pits,” a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product. “People have a weird relationship with their armpits, but Mitchum spends all day, every […]
DuPont is investing in content as a means to tell real stories about the work it is doing in communities around the globe. According to Adweek, DuPont is working with Twofour and OgilvyEntertainment to produce 13 shorts from a pool of some 150 ideas put forth by DuPont employees.