Auto-Tweeting Fuels Bottled Water Promo

Wunderman Brazil created a line of “Tweeting Fridges” for their bottled water client, Bonafont, in order to remind Brazilians to drink more water. The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a […]

WebVisions Keynote: Douglas Rushkoff

PORTLAND—Whatever Brad Smith of WebVisions had to do to bring Douglas Rushkoff to Portland to speak, it was worth it. Few speakers bring this kind of passion and clarity to their talks. Even fewer are willing to grapple with real societal issues and call bullshit when and where it is needed. Rushkoff doesn’t have a […]

Landor’s Got IAVA’s Back

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Iraq and Afghanistan Veterans of America is the country’s first and largest nonprofit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan and has more than 200,000 Member Veterans and civilian supporters nationwide. Its mission is to improve the lives of this country’s newest generation of veterans and their families. IAVA came to […]

WebVisions 2011 Keynote: Read/Write World

PORTLAND—When I was young my grandpa used to ask me, “What did you learn today?” It’s a great question, and a reminder to learn something new each and every day. Which isn’t a problem when listening to Blaise Agüera y Arcas of Bing Mobile and Places speak about his compelling work with visual data. Speaking […]

If This Was The Mormon Church We’d Take 10% Of Your Earnings

AdPulp Journalism Fund

We have 49 days left in our crowdfunding campaign on IndieGoGo. Which means I’m going to continue to bring it up and ask for help. To do otherwise, to fall back into a “this isn’t really working” posture, is not acceptable to me. I don’t want to get all up in your face, but the […]

We Need An Effective Definition Of Effectiveness

So next month will brings us Cannes, and the new Cannes Creative Effectiveness Lions. Never mind how a bunch of judges from different countries will try to define effectiveness in marketing. We have enough problems defining it as it as: No matter what anyone says, advertising and marketing are rife with uncertainty. One thing is […]

Love Thy Pits

“Love Thy Pits,” a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product. “People have a weird relationship with their armpits, but Mitchum spends all day, every […]

Better Branding Through Content

DuPont is investing in content as a means to tell real stories about the work it is doing in communities around the globe. According to Adweek, DuPont is working with Twofour and OgilvyEntertainment to produce 13 shorts from a pool of some 150 ideas put forth by DuPont employees. Share

No Wallet Required, Just An Expensive Smart Phone

Square, the other company from Twitter co-founder Jack Dorsey, is working hard to make offline payments easy. And as Dorsey reminds in this piece from Fortune, 94% of all transactions happen offline. I have to admit that I am slow to adopt certain technologies. I don’t have a tablet, for instance. So, I’m looking at […]

Lady Gaga Surfs Chrome

This new commercial for Google Chrome celebrates Lady Gaga’s special and unmediated relationship with her fans, the Little Monsters. According to Mashable, Google is far from the only brand lining up to work with Lady Gaga. The promotional juggernaut further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks […]