Pink Pinatas, Batman

Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it. When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it. Why? Why not? Sombrero tip to Todd Wasserman at Mashable. Share

The Biggest Agency You’ve Never Heard Of Just Got Bigger

Aspen Marketing Services

Aspen Marketing Services, the nation’s largest marketing services firm, has been sold for “at least $345 million,” according to The New York Times. The acquisition by the Epsilon unit of Alliance Data Systems underlines the growing role of marketing services in selling consumer products. Aspen’s specialties include direct marketing, digital marketing and the analytics that […]

Travels With Harry Hurt And The Products He Prefers

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Books were once sacrosanct. Now they’re full of display ads and product placement. According to The Wall Street Journal, Harry Hurt III, has written Harry Hits the Road: Adventures in Love, Labor, and Modern Manhood, an account of his cross-country road partially funded by corporate sponsors. “Our economy is down and the traditional book publishing […]

Great With Pulled Pork, Great With Lobster Rolls

Cheerwine

Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states. To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New […]

Marketers That Suck At Selling Are Like Birds That Suck At Flying

Earlier today I posted an article about ad agencies needing to get better at positioning themselves and their client’s brands in the marketplace. Now, let’s turn to the other elephant in the room–selling. Derek Walker of Brown and Browner in Columbia, SC thinks ad people suck at selling. Here’s the centerpiece from his latest piece […]

When Was The Last Time You Made A Great Print Ad?

Adweek’s Micahel Wolff thinks that copywriters and art directors fell out of love with magazines. He also notes that “television advertising was once lowbrow—jingles and irritating repetition—and national magazine advertising highbrow, or at least high craft: compressed language, compelling image, precise message, tailored information. Witty, sexy, informative. That perfect marriage of image and word.” Let’s […]

Stand For Something

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The health dangers of sitting on our behinds all day has recently been in the news. One good answer for office workers is to move to a stand up desk. According to Mashable, a well known ad guy works at a standing desk, but not for health reasons. Rob Schwartz, chief creative officer of ad […]

To Grow Your Business, Narrow Its Focus

Brand differentiation is one of the cornerstones of marketing communications. John Jantsch of Duct Tape Marketing reminds us of this in a post with a funny title, “Is Your Business a Pork Belly?” Some businesses actually have a core differentiator or they think they do, but it’s either undetectable or based on the same thing […]

Happy Birthday, Shawn Hartley!

Unknown

You don’t hear much from Shawn on ad-related things, but as our Publisher, he makes the wheels of AdPulp turn smoothly every day. Happy Birthday! Share

Mobile Advertising Idealized

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Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product […]