Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it. When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it. Why? Why not? Sombrero tip to Todd Wasserman at Mashable.
Aspen Marketing Services, the nation’s largest marketing services firm, has been sold for “at least $345 million,” according to The New York Times. The acquisition by the Epsilon unit of Alliance Data Systems underlines the growing role of marketing services in selling consumer products. Aspen’s specialties include direct marketing, digital marketing and the analytics that [...]
Books were once sacrosanct. Now they’re full of display ads and product placement. According to The Wall Street Journal, Harry Hurt III, has written Harry Hits the Road: Adventures in Love, Labor, and Modern Manhood, an account of his cross-country road partially funded by corporate sponsors. “Our economy is down and the traditional book publishing [...]
Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states. To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New [...]
Brand differentiation is one of the cornerstones of marketing communications. John Jantsch of Duct Tape Marketing reminds us of this in a post with a funny title, “Is Your Business a Pork Belly?” Some businesses actually have a core differentiator or they think they do, but it’s either undetectable or based on the same thing [...]
Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product [...]