Literary Superstars Prefer Ballantine

Hem_Ballantine_Ad

The New York Times is running an interesting essay by author Tony Perrottet, about the need for self-promotion in today’s literary realms. In this era when most writers are expected to do everything but run the printing presses, self-promotion is so accepted that we hardly give it a second thought. And yet, whenever I have […]

Tell Sweet Lies, Go To Court

SweetSurprise.com

American sugar farmers and refiners have filed a suit to stop big corn processors from marketing high-fructose corn syrup as a “natural” product equivalent to real sugar. The suit, filed in U.S. District Court in Los Angeles by Western Sugar Cooperative, Michigan Sugar Company and C & H Sugar Company, Inc., charges that the “corn […]

Just Do It Differently

I like what Phil Johnson, CEO of PJA Advertising & Marketing, is saying about taking the ad game to the next level. Having spent most of my career running an agency, I’m often mystified at how hard it is to move from one level to the next, whether that means adding more staff or winning […]

Stop Walking On Eggshells

mother_nature

In a case of bad timing, Backcountry.com sent this email solicitation yesterday–a day when tornadoes ravaged communities in Alabama: Today, the online retailer is sorry and busy backpedaling. Dear (insert customer’s name), We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected […]

More Blathering About The Beauty Of Free

James L. McQuivey, Ph.D. is a Vice President and Principal Analyst at Forrester Research. His recent op-ed on Mashable about the end of scarcity is interesting, if somewhat unintelligible. What happens if the economics of scarcity are exchanged for the economics of plenty? For those industries that provide information or experience as a primary good, […]

For Print Media, The Bottom Is Falling Out And There’s Very Little High Ground

I hesitate to post an article about the suffering newspaper business, because it is a story we already know. Yet, given that our own fates are tied to their demise, let’s look at some numbers… According to Media Daily News, The New York Times Company’s operating profit fell from $52.7 million in the first quarter […]

Compensation Models Morph To Fit The Times

George Tannenbaum knows what’s wrong with advertising today: “There is no longer any incentive to produce anything.” Dave Trott agrees. “Under a commission system, the incentive is to make advertising and run it. Under a fee system, the incentive is to string out the process to justify the fee.” Of course, these ad industry vets […]

Melted Tillamook On Bread, It’s Gooey Goodness

Recipes - Tillamook

Tillamook, with the help of Hello Design in Culver City, CA, is showcasing how its product is put to good use by three buzz-worthy West Coast restaurants. All told the brand’s refreshed website features a total of 30 mouth-watering recipes with videos shot inside the kitchens of top chefs Tommy Habetz of Bunk Bar in […]

Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program

Dropbox Simplify your life

Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]

Find Your Strong On Mount Tamalpais And Beyond

Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our […]