Life Is The Sport, Says Adidas, Who Is All In


adidas today unveils the brand’s largest marketing campaign in history. Montreal-based agency Sid Lee, global lead-agency for the entire adidas brand, created and produced the new campaign. The campaign features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and […]

Gilbert Gottfried Now AFLACks A Voiceover Gig

Sorry for the headline. I would’ve been a multiple Gold Pencil winner back in the 80’s with chestnuts like that one. But yeah, if you’ve got a cushy voiceover gig for a company that does most of its business in Japan, don’t send insensitive Tweets about the earthquake. From The Atlanta Journal-Constitution: The Columbus, Ga.-based […]

A Mainsteam Media Flotilla On Stormy Seas

According to Los Angeles Times, a cost-cutting wave of consolidation of rival newspapers within regional markets may be under way. The possible sale of Freedom Communications, parent of the Orange County Register, is one scenario where slashing expenses via consolidation appears to be a central element of the offering. “This is all about geographic clustering,” […]

Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters […]

Turn Yourself Into A Game, Says Rose

IFC is streaming live interviews from its Crossroads House at SXSW. Frank Rose of and author of Art of Immersion sat for one such interview. I’m not sure who the interviewer is here, but I am sure that he upstages Rose. Speaking of gaming, ReadWriteWeb has an interesting piece about how game mechanics will […]

Apple Brings The iPad2 To The Digerati Encamped In Austin

iPad guy

If there was ever a time and place for an Apple pop up store, it’s 6th Street in Austin this weekend. According to The Statesman, a team from Apple rolled in to town last Monday, picked their favorite location, signed a two week lease with Plat.Form Real Estate, and set about retrofitting 5,000-square-feet of space […]

Drunk Geeks Are Happy Geeks When You Feed Them

With so many people and companies vying for attention at SXSW, how can an agency formed in the 19th century possibly stand out and promote its brand? With famous local food, that’s free—that’s how! Oh, with a twisted animated video, as well (vegans please look away): Tonight and tomorrow night from 10:00 pm to 2:00 […]

Gag These “Influencers” With A Spoon


Alexia Tsotsis of TechCrunch was sick of South By Southwest before the conference even started. Because it’s a club. A clique. A shit show. This SXSW 2011 Influencers Guide, a mashup of Plancast and some shady thing called Socmetrics, is the epitome of why I’m already sick of SXSW four days before it’s even started. […]