Guest Post: Marketing in the Moment At SouthBy And Beyond

Marketing in the Moment

Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She’s also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, […]

Cast For Your Country


Colle+McVoy made this new PSA for Recreational Boating & Fishing Foundation. The simple act of fishing preserves our nation’s natural resources and the sport for future generations. Every time you buy a fishing license or register your boat, a portion of the proceeds helps to preserve our coastlines, lakes, rivers and streams. You can also […]

Scarcity And Desire: The Psychology of Apple’s Marketing Genius


Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple’s shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn’t just an acquisition, it’s a story about serendipity or determination. […]

Canadians Made To Pay, We’re Next


The New York Times is moving forward with its digital subscription/paywall model, introducing the changes today in Canada. The changes come to U.S. readers of digital versions of The Times on March 28th. This is how it will work, and what it means for you: * On, you can view 20 articles each month […]

A More Engaged Holding Company

Some big news happening today at my agency, Partners + Napier. We’re now part of Project Worldwide, a recently formed holding company that’s looking to put together agencies and marketing firms from multiple disciplines to focus more on consumer engagement at all levels. The New York Times has more: The holding company is Project WorldWide […]

The AdPulp Interview: John January


John January, Senior Vice President and Executive Creative Director at Sullivan Higdon & Sink in Kansas City is one of the good guys. Why else would the American Advertising Federation’s Kansas City branch name him Kansas City Advertising Professional of the Year? I suppose it might have something to do with commitment to craft, a […]

e Don’t Come For Free

Self-made Internet marketing superstars, Chris Brogan and Gary Vaynerchuk are now offering email newsletters for a price. Brogan’s price is $9.97 a month, while Vaynerchuk’s is considerably less, at least for now. CT Moore at ReveNews asks if Brogan has gone insane. “I mean, who charges for content anymore especially with newspaper pay-walls failing one […]

Pepsi’s Brand Innovation Double Gainer

Photo: Pepsi's new bottle

PepsiCo announced Tuesday that it had “cracked the code,” inventing what it calls the world’s first plastic bottle made entirely from plant-based, fully renewable resources. Down to the molecular level, it’s a clone of today’s plastic bottles, made with the resin polyethylene terephthalate (PET). The biggest difference is that manufacturing this bottle requires the use […]

IBM To The Rescue, Tech Giant Brings Focus On Results To Marketing Communications

IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data […]

Subscribers, Not Advertising, Sustain Profitable Media Properties


According to Raleigh News & Observer, Mental Floss, an eccentric magazine founded by Duke University undergraduates a decade ago, has been purchased by Felix Dennis, the British publisher who created Maxim and owns The Week. The deal brings together two profitable publications with similar subscriber bases that have performed well in recent years despite a […]