From A Land Down Under

DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene […]

Anal Warts And All, Denny’s Does Episodic Content Right

According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman’s multimedia studio, Electus, have produced a series of three-minute videos for Denny’s called “Always Open.” The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new […]

Who’s Flying This Thing, Anyway?

airport

Mike Wolfsohn, founder-chief creative officer at High Wide & Handsome has some news for us. Despite reports to the contrary, “the consumer” is not in control. Here’s a clip from his Ad Age essay: Since the advent of the DVR and social media, “The consumer is in control” has been among the most popular refrains […]

Count Clicks All You Want, But Don’t Stop There

Media Life Magazine asked several media execs to answer this question: How do you talk sense to a client who insists on measuring the results of an online campaign based on what sort of click-throughs the creative is getting? Kerry Guard, senior connection planner at Wong, Doody, Crandall, Wiener in Seattle says, “the key is […]

Sex On A Bun, “That’s Just The Way It Is”

Carl’s Jr./Hardee’s are the first fast-food chains in the U.S. to offer turkey burgers on a national basis. To celebrate this fact, CKE Restaurants’ new agency of record, David&Goliath, bring us Miss Turkey in a bikini. The brand’s Charbroiled Turkey Burger was developed with Men’s Heath and weighs in under 500 calories. Previously on AdPulp: […]

Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City

According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows. “We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news […]

The Energy Crisis Is Grim, But Lack Of Access To Clean Water Is Much Worse

The average pair of jeans uses 42 litres of water in the finishing process. But Levi’s has devised a better way. The brand’s WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line. “We challenged ourselves to operate at the intersection of style […]

Land Of 10,000 Things To Do

Colle+McVoy’s new work for Explore Minnesota Tourism, the state’s tourism promotion office, features cameo appearances by Twins baseball player Joe Mauer, Minneapolis indie band Solid Gold and other Minnesotans as they sing about all there is to see and do in the state. Thinking back on it, I’ve done many fun things in Minnesota. My […]

The Surfer’s Journey, Volume 1

Editor’s Note: I found Stuart Cornuelle, a 23-year-old aspiring strategic planner/copywriter, digging around in the dumpsters out behind our office. After learning what he was after, I suggested a better use of his time—a weekly column detailing his campaign to break into the advertising business. The personal branding geeks always say it’s important to blog […]

Groupon, and Why Clients Don’t Get Their Trust On

So, did Groupon place too much trust in Crispin, like its’ CEO claimed? And did they turn off the part of the brain where the decision-making should’ve been? Yeah, I don’t buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work […]