My, how MySpace has fallen down and down the rabbit hole of no return. The site was briefly valued at $12 billion in 2007, whereas today MySpace will be lucky to sell for a fraction of the $580 million News Corp. paid for the site. Because the audience has fled to other, sunnier, shores. According [...]
We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it’s a good time to view some baseball commercials. Here’s one from Swirl in San Francisco. Here’s another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while [...]
Easton Sports is launching the Dream Crazy Tour, offering baseball, hockey and lacrosse players the chance to be national ambassadors of their sport. Easton is accepting video auditions for on-air hosts at easton.com/dreamcrazy until Monday, April 11, 2011. “We’re looking for people who can truly embody their sport in a way that has never been [...]
No, it’s not Biff and Muffy’s new home. It’s a pop up retail with a preppy twist. According to Showbiz-i, Tommy Hilfiger, in a collaboration with Preppy Handbook author Lisa Birnbach, have built an 800 square foot traveling beach cottage which will serve as a pop up retail store. The cottage debuts next month in [...]
The nation’s largest corporation is also the best in the U.S. at skirting taxes. Despite profits of $14.2 billion in 2010, General Electric did not have to pay any U.S. taxes last year. According to The New York Times, “Its extraordinary success is based on an aggressive strategy that mixes fierce lobbying for tax breaks [...]
Simon Dumenco, the “Media Guy” at Ad Age, does a nice job defending The New York Times’ move to charge for access to the articles on its web site. The Times’ “paywall” goes up today. Dumenco’s position is in direct opposition to Cory Doctorow’s. The BoingBoing blogger and sci-fi author predicts, “This won’t work.” In [...]
According to Financial Times, “Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.” Okay, but why limit the offering to the ad world’s top teams? Those teams don’t want to rock [...]
There’s an old saying that goes something like, “Everyone is given a box of crayons in Kindergarten.” So what happens to the sense of creativity we all start out with? Can we get it back? How can we teach it? Sir Ken Robinson is a highly noted Professor and lecturer on education, creativity, and human [...]
As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing [...]
Red Wing, Minnesota is a real place where real products are made by real craftsmen. Given this reality on the ground, and the Red Wing Shoes company in the center of the action, the choice to make a series of short industrial films is an obvious choice that speaks to quality, durability and several made [...]
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