Some Serious Numbers On Display

Display_Ad

During the Morgan Stanley Tech, Media & Telecom Conference in San Francisco last week, Neal Mohan, Google’s vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of […]

Big Brands Have The Money To Finance A Show, But It Takes More Than Money

Felix Gillette of BusinessWeek is responsible for one of the best features on a content creator that I’ve read in a while. Ben Silverman who helped create “The Biggest Loser” and “The Office” is a Hollywood golden boy who also understands Web culture and how to bring brands into the action. His new production company, […]

There’s Comfort Food, And Now There’s Good Mood Food

This new Arby’s commercial from BBDO New York is focused on people who eat fast food because of busy lifestyles, “but do not want to feel guilty about eating it,” said Steve Davis, chief marketing officer at Arby’s. “With this campaign, we’re recommitting our team to inspire good moods each and every day.” The TV […]

Will You Look To Pork For Inspiration?

The National Pork Board has decided to drop its longtime campaign around “The Other White Meat” for a new positioning: Pork: Be Inspired. Now, I’m often the first one in the room to suggest that a client or brand I’m working on take a more elevated position or try to make itself feel bigger than […]

The Bigger The Pie, The More Contentious The Pack

Labor battles are raging in Ohio, New Jersey, Wisconsin today, but there’s another high profile dispute between labor and management that’s been brewing for months, and the kettle could easily blow by later tonight. Anthony Crupi at MediaWeek examines what a potential NFL lockout means for the media and advertising industries. Should this game of […]

Another Costly Battle For Hearts And Minds

Wisconsin’s budget battle has sparked a burgeoning ad war, with roughly $1.9 million spent on broadcast TV as of Monday, according to Milwaukee Journal Sentinel. The article points out the the numbers are actually significantly higher than $2 million because ads on cable channels are not factored above and the pace of media placements since […]

Impress The Press And You’re On Your Way

Chuck Porter told a story about “How To Start A Creative Agency” at Cannes last spring. He recounted how Crispin & Porter at the precocious age of two, with just seven staff members, was profiled in Communication Arts. “Press is probably the most important thing,” Porter said. It’s not an errant comment by any means. […]

Athenos Is Yiayia-Approved

Athenos is ruffling a few feathers with their new ad campaign. “These commercials are not appropriate from a Greek perspective,” says Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center. She wants them pulled. But Kraft executives say they have no such plans. “While these ads may be controversial, for the most […]

Time For A Nuuner

Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category. Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied […]

Anderson Believes Ads Too Are Spreadable

TED, the nonprofit devoted to Ideas Worth Spreading, today announces from the TED2011 conference stage the 10 winners of the inaugural Ads Worth Spreading challenge. In an effort to surface this year’s most gripping ads, TED asked its fans to submit videos that would move people to laughter, to tears, to take action, to want […]