The Envelope Please…

And the most popular Super Bowl XLV commercial, according to USA TODAY’s Ad Meter is: Which tells us what? That people love dogs? Yes, that’s one thing it says. It’s also interesting to note the other top performers in USA TODAY’s list. My “best of” list doesn’t look anything like USA TODAY’s. Some of my […]

Super Bowl XLV Commercial: Last Night’s Big Mistake

You’d think Crispin Porter + Bogusky and director Christopher Guest would know better, but no. Groupon is being vilified on the Web for running an insensitive Super Bowl ad last night. I have to admit, the spot above contains one of the worst transitions I’ve ever seen. You don’t go from talking about the plight […]

Super Bowl XLV Commercials: Second Half Highlights

Super Bowl XLV Commercials: First Half Highlights

Look To The Field For Long Lasting Brand Value

With all the focus on today’s Super Bowl commercials, it’s easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the […]

Chevy Puts The Hammer Down On Super Bowl Sunday

Chevy is running 11 Super Bowl ads today. Here’s a handful for your pre- and post-game enjoyment: Previously on AdPulp: Super Bowl XLV Commercial: Hot For Teacher

Super Bowl XLV Commercial: Chimps!

Note the Nebraska license plates at the end of this spot. Was this Super Bowl commercial shot in Omaha?

Super Bowl XLV Commercial: Test Baby

Why rent a home with for your next vacation? “Because hotels hate your guts.” I like copy that bites, and the above line is a juicy bite, even though it’ll be hard to hear that line over all the loud conversations at today’s Super Bowl parties.

Super Bowl XLV Commercial: Oh Lord, Won’t You Buy Her A Mercedez-Benz

Diddy and Janis is kind of a strange mashup. But I like all the pretty cars.

Super Bowl XLV Commercial: 12,568,824 Views And The Game Hasn’t Started

And coming in with 2.5 million pre-game views on YouTube, Whoa, Black Betty. Nice work, Deutsch.