Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign–currently draped on many exterior walls of commercial buildings in urban Portland–by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team’s “We Are Timbers” fan photo shoot were provided with downloads of their photos, already […]

What Lawsuit? Taco Bell Puts Some Meat Into Its Ads

Previosuly on AdPulp: How Do You Make A Taco Supreme With Binders And Fillers? | Taco Bell Gets Saucy In Lawsuit Response Ad Share

Publicis Has The Numbers Investors Like To See

The agency business is in the dumps. That’s what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010–a key metric in the advertising industry that strips out acquisitions, disposals and currency effects–of 12.5%, almost twice what analysts had expected […]

The Rope And The Tug Of Advertising. Which Do You Prefer?

In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar? I was once playing with a friend’s dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged […]

Morrissey Moves “To Where Digital Content & Commerce Collide”

Marathon runner and industry journalist, Brian Morrissey is taking over as the new editor-in-chief of DM2 Media. Image courtesy of Flickr user, David Berkowitz “We’re thrilled to have Brian lead us into the next phase of DIGIDAY,” said Nick Friese, CEO of DM2 Media | DIGIDAY. “Our mission is to serve the digital media and […]

The Movie Experience Isn’t The Same Without Popcorn And A Theater Full Of People

Do you love movies? Of course you do, but do you love them so much you care how they’re made and who makes them best? Of course you do, which is why you don’t really need Movies on Demand from Cox because you’ve already seen the films in the theater. Or have you? Agency: Thornberg […]

Spotlight On NW Creative: ID Branding Seeks Strategist

Portland agency, ID Branding, is currently looking for a Senior Digital/Brand Strategist to join their team. Details about the position are posted on LinkedIn. Disclosure Statement: I rent office space from ID and ID also hires me on a contract basis to write copy. I recently had to chance to talk to Dennis Hahn, one […]

Big Wigs Talk Up Cannes

Advertising people really don’t need to be persuaded to go to Cannes. If the agency foots the bill, they’re there. Be that as it may, the uber fest is releasing some anecdotal video featuring Bob Greenberg, Eugene Bay, Fernando Vega Olmos, Marcello Serpa, Stéphane Xiberras, Nick Brien, Prasoon Joshi, Armin Jochum and Tom Beckman. Here […]

AdPulp In The Academy

Two marketing students at Western Michigan University’s Haworth College of Business tweeted today about subscribing to AdPulp and a few other marcom blogs as part of a class in Internet Marketing. Gavin Perko was even kind enough to call us “pioneers.” Here’s the class description: Note to students and their profs: you might find our […]

Listen To The Consumer’s Unconscious Mind

Countless billions have been spent on consumer research, but author Phillip Graves believes it’s a waste. “Consumer behavior is a by-product of the unconscious mind, whereas research is inherently a conscious process,” explains Graves. “The truth is that we are far less consciously involved in and aware of our consumer actions than we like to […]