According to Clickz, AKQA is on a hiring spree. The agency, which has offices in seven cities including San Francisco, New York City, and London, is looking to hire for 100 positions, representing a 10 percent increase in staff. Here’s AKQA CEO Tom Bedecarré with more… Here’s a job for someone:
Boulder’s Sterling-Rice Group is launching a television and digital campaign for the leader in Mexican frozen food, El Monterey. Every “episode” of El Monterey is set in the glorious family hacienda – think South Fork Ranch on “Dallas” – and follows the daily intrigue, desire, hilarity and delicious feasts of the El Monterey family. The […]
Some days, it’s easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of […]
BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks. In addition to the outdoor, BVK also created these TV spots for St. Luke’s:
Hoovers is a serious company that a lot of people respect. Which is why these commercials don’t make any sense to me. There’s no big idea here and the writing and acting is forced. The company’s redesigned Web site does a much better job communicating brand value.
The Wall Street Journal is reporting that a new super group has been formed. This one’s called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. “We see the digital business becoming more complex not only from a technical […]
According to Ad Age, this new spot from Harley-Davidson is the product of its linkup with Boulder, Colo.-based crowdsourcing shop Victor & Spoils. The idea came from a Kentuckian, Whit Hiler, described by Evan Fry, Victors & Spoils’ chief creative officer, as a “passionate amateur.” Cages? Everyone but a Harley rider lives in a cage? […]
Here’s a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films. “While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend,” said Tom Faulconer, Chief Marketing Officer […]