First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional items they produce. "The inspiration for the project came from the …
Union Pacific Makes The Logo Bigger
Last fall, Union Pacific launched the most comprehensive ad campaign in the company's 148-year history to specifically target new business growth. As you're about to witness, the campaign makes its point via over-sized insertions of the UP logo into the fields and factories of America. The work is from Bailey Lauerman, with offices in Lincoln and Omaha, Nebraska. UP is one of five Fortune 500 companies based in …
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Band On The Run (To The Bank And Back)
Adfreak, AgencySpy and Paste have all pointed to this new full length jingle, recorded by Weezer. The song was actually written by a young Barry Manilow. He also wrote "I am stuck on Band-Aid, 'cause Band-Aids stick on me!" back in the day. To State Farm's knowledge, the full song had never been recorded. After taking a look at the it, Weezer agreed to give it a go. What do the band's fans think? Surely, they're …
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ADDY Roundup
Having judged a few local ADDY shows, I know that the awards show is a point of pride for many small cities and ad communities. And last night, quite a number of shows around the country were held. First off, a big congratulations to our friend John January, Executive Creative Director of Sullivan Higdon & Sink, who was voted "Kansas City's Ad Man Of the Year." Some other cities making ADDY news: Memphis agencies …
Corn Refiners Say, “Sugar Is Sugar.” What Do You Say?
One of the things I've learned while working in advertising is that the people who make the ads rarely, if ever, question the client's message. It's not viewed as our job to do so. Our job is to convey whatever message the client wants to send. This ugly truth about the business has driven more than one ad man to higher ground. Recently, it drove one of the very best to leave the business. But there are always others …
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Natalie Gulbis Signs A Kid’s Forehead, Big Deal
According to Ad Age, Ladies Professional Golf Association is breaking its first brand campaign in four years to try and lure new fans and improve low TV ratings and dwindling sponsors that forced a limited tour schedule this year. Four spots, done by Sacred Cow, Austin, Texas, break this weekend on The Golf Channel's coverage of the season-opening Honda LPGA Thailand tournament. I hope the other three spots are …
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Urban Airship Helps Marketers Get The Most Mobile App Bang For The Buck
"The time for experimentation on mobile has passed," says Scott Kveton, CEO of Urban Airship. "It's nearly impossible to build a business around a 99-cent app. Apps have to provide ongoing value, both to the user and to the brand." With this week's release of Reports and Push Composer, Urban Airship intends to deliver just that. Here's how Marshall Kirkpatrick, the best tech blogger in the world, describes the …
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Fast Company Makes A List Of The “Most Innovative” Companies In Advertising
Yes, that's Grey and BBDO near the bottom. Old dogs can learn new tricks. …
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Spotlight On NW Creative: Portland’s Cup Runneth Over With Brand Studios And Design Shops
Agency Spy has been working with the Egotist network of sites to profile the advertising and design scene in various American cities. Portland got a look earlier this week, and while the article naturally mentions W+K, Grady Britton, BPN and other regulars, the thing I found interesting was the big batch of shops (mostly design shops) that I'd never heard of before. Feel Good Anyway The Felt Hat Grey …
A Direct Old Spice Lift, But A Very Good One
Winemakers of Paso Robles Wine Country are obviously Old Spice men. But that doesn't make me like them any less. …
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