Ad Age Sheds Its Skin

AdAge.com launched a new design this morning. Firefox users had to open Preferences and delete cookies in order to see it, but whatever. By the way, Shawn found this funny wireframe today: It’s easy to miss the joke embedded inside this wireframe. Look a little closer, then leave a nitpicking comment. Share

Nevada’s Hard Water No Match For “A Proper Brew”

This spot for Yorkshire Tea, from BMB London, takes Britain’s favorite brew on the road to bring a “proper cuppa” to expats in the States. Share

How To Fix A Broken Pitch Process

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Article by Portland-based copywriter, Robert Moss. Why are DDB, TBWA, Deutsch and Leo Burnett not going to pitch Sears? It’s a huge account, they spent $500 million in advertising last year. Because Sears demanded that every agency that pitches them give up ownership of everything they present, whether they win the business or not, and […]

What Kind Of Man Would Rather Come Home To SKY HDTV?

Gisele B√ľndchen plays a housewife overlooked by her husband, which tells me right away that the casting is wrong. But let’s have a look… Agency: Giovanni+Draftfcb Share

Two Thirds Of The Biggest And Best Brands Still Just Playing Around On Facebook

WONGDOODY looked closely at the Facebook activity of Interbrand’s Best Global Brands. While most brands have a Facebook listing, only 84 have corporate-run Facebook pages. From the 84 official pages, the study analyzed 60,276 wall posts, 12,872 comments, and 119,404 “Likes” to see how companies are utilizing the social network. Most brand pages offered new […]

AdPulp Isn’t A Soc Net, But We Do Serve A Niche Audience

Jordan Kasteler, SVP of Content Development and Managing Partner at BlueGlass, looks at the growing value in niche social networks for Search Engine Land. He points to FeedTheBull, a niche network for people interested in the stock market; YardBarker, for sports fans; and Path, a site where you can connect to just 50 friends. Kasteler […]

Engage Your Audience, Save On Production, But If You Don’t Come Away With Great Advertsing, What’s The Point?

Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one’s iPhone or BlackBerry can tell the time just as well? It’s a challenge that great advertising might help solve. But the brand didn’t turn to the experts for assistance, Raymond Weil took the […]

Diet Pepsi Refreshes Its Can

With energy drinks, and so-called performance drinks cutting into soda pop’s market share, Diet Pepsi has decided to launch a “skinny” can in order to better compete. According to Ad Age, PepsiCo is building a major marketing program around their new Skinny Can, slated to run throughout 2011. “The challenge is making sure that packaging […]

Pay Attention, This Post Is Guaranteed To Make You Feel Better About Yourself

Are you having a hard time concentrating on the tasks at hand? Lots of people are. After all, this screen isn’t one big distraction, it’s a million little distractions all piled up on top of each other. But guess what? It’s not that the big of a deal. Not when it’s your job to come […]

AdPulp In The Academy, Vol. 2

Recently, via Twitter, I learned that students in the business school at Western Michigan University were “studying” this ad blog and others. Then last night, Dan points me to this classroom blog, Advertising And Society (school unknown). The professor is curious about our activist slant, among other things: Here are a few questions we would […]