In a chess move with so-called Content Farms, The Google revised its methods to improve the usefulness of its results last week, according to The New York Times. But the new algorithm change does not address the full scope of techniques that sites use to manipulate Google. It is a constant cat-and-mouse game — as [...]
Helping Brands Get A Return On Their Facebook Investment, Pays Off For North Social
February 26, 2011 By Leave a Comment
Vocus, a leading provider of cloud-based marketing and PR software, has acquired North Social, a software company that provides Facebook applications that enable businesses to create, manage and promote their business on Facebook. North Social is the latest addition to the Vocus earned marketing suite that helps organizations reach and influence buyers across social networks, [...]
GE Used To Make Good Transistor Radios, Didn’t They?
February 25, 2011 By Leave a Comment
This commercial just baffles me. If you watch too much CNN and MSNBC like I do, you can’t miss it. The copy says we can all get “in step with” what GE’s doing. So that naturally ties the whole spot together. What do you think of this million-dollar slice of ecomagination?
Live The Language, Learn The Language
February 25, 2011 By Leave a Comment
EF International Language Centers sure makes learning the language look like a fun time for young, beautiful people. These commercials were created by designer Albin Holmqvist (who did the type) and director Gustav Johansson. via: ISO50 Blog
In My Wallet Is “Where Money And Meaning Come Together”
February 24, 2011 By Leave a Comment
At the end of this Draft/FCB-made spot the announcer, in his most inclusive voice, says, “Now, you belong.” But it’s not true. I don’t belong. I carried and used a Diner’s Club card since the 1990s, and never had a problem, but when Darby and I had one 30-day late on our Hilton Head house [...]
General Motors Back On Track
February 24, 2011 By Leave a Comment
General Motors Co., the largest U.S. automaker, reported fourth-quarter net income of $510 million, completing its most profitable year since 1999 as vehicle sales increased in North America. Models such as the Chevrolet Equinox and Cadillac SRX sport-utility vehicles and Buick Lacrosse sedan helped GM increase U.S. deliveries by seven percent last year. GM spent [...]
Viva la Información
February 24, 2011 By Leave a Comment
This month, WikiLeaks opened an online shop hawking coffee mugs, bumper stickers and T-shirts emblazoned with Mr. Assange’s image. One shirt shows the white-haired Australian dressed as the Marxist revolutionary Che Guevara. “Viva la Información!” it says. Mr. Assange is trying to harness his growing celebrity to raise funds for both his document-leaking Web site [...]
Display Advertising Is Affordable But Complicated
February 24, 2011 By Leave a Comment
Did you know that The Google has an Agency Ad Solutions Blog? I didn’t either. On said blog, The Google explains “The three laws of display advertising physics.” 1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends 2. Fusion Theory: Why contextual and audience buying release more [...]
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