Umair Haque is Director of the Havas Media Lab. He’s also a contributor to Harvard Business Review. I like how Haque says (at the 5:36 point) that people are beginning to value nature, the future, society, one another and their own sense of purpose and well being. This is a great global shift, sometimes we […]
Is there a client, or creative team in America, that’s not currently working to take a page from Old Spice’s playbook? I doubt it. According to Mashable, these two new spots from Martin Agency are a creative departure from the brand’s ad that ran during the Super Bowl pregame show — though both spots are […]
In a chess move with so-called Content Farms, The Google revised its methods to improve the usefulness of its results last week, according to The New York Times. But the new algorithm change does not address the full scope of techniques that sites use to manipulate Google. It is a constant cat-and-mouse game — as […]
Vocus, a leading provider of cloud-based marketing and PR software, has acquired North Social, a software company that provides Facebook applications that enable businesses to create, manage and promote their business on Facebook. North Social is the latest addition to the Vocus earned marketing suite that helps organizations reach and influence buyers across social networks, […]
This commercial just baffles me. If you watch too much CNN and MSNBC like I do, you can’t miss it. The copy says we can all get “in step with” what GE’s doing. So that naturally ties the whole spot together. What do you think of this million-dollar slice of ecomagination?
EF International Language Centers sure makes learning the language look like a fun time for young, beautiful people. These commercials were created by designer Albin Holmqvist (who did the type) and director Gustav Johansson. via: ISO50 Blog