The White Sox, And Their Fans, Go ‘All In’

It’s March, and soon spring training will be in full gear. And the ads designed to rally the fans are coming, too. Courtesy of Energy BBDO comes a brilliant White Sox defensive play re-enacted: For you non-Sox fans, here’s the play from opening day last year: Share

Forget Buy American, It’s Time To Buy Local

American Express is advocating for America’s mom and pop businesses. I’m glad someone is, although I question the “shop small” call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses–not massive box stores–is a big deal. The new spot from Crispin Porter + Bogusky was unveiled […]

Mobile Developers Find What They Need At Urban Airship

PORTLAND–Dylan Boyd, VP of Growth at Urban Airship, gave me a tour of the company’s Pearl District digs last Friday and he helped me understand more about the software products Urban Airship provides to thousands of customers looking to optimize their mobile Apps. See an image of the lobby here. Coming in, I was wondering […]

Mobile Soon To Be A $200 Billion Market

Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif. He said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at […]

Question Your Motivations

In an Adweek article about indie agencies selling stakes in their companies to the likes of MDC CEO Miles Nadal, the Canadian chess player comments on how it takes more than money to sway the swayers. “Great thought leaders are like athletes. You need to make them feel important, respected and appreciated every day because […]

Advertising And The Oscars: Justin Bateman Pulls Up In A Hyundai

Agency: Innocean Share

Social Gaming The Oscars: @JCPenney #OscarsTrivia

The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz. The contest is live now on Twitter. Here is one of the brand’s first questions: The first person who tweets the correct answer and mentions JCPenney receives a […]

Test This Headline. Or: Copy Testing Is Coming To The Web.

This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars […]

We’re Moving From Aspirational Brands To Meaningful Brands

Umair Haque is Director of the Havas Media Lab. He’s also a contributor to Harvard Business Review. I like how Haque says (at the 5:36 point) that people are beginning to value nature, the future, society, one another and their own sense of purpose and well being. This is a great global shift, sometimes we […]

Advertising And The Oscars: LivingSocial

Is there a client, or creative team in America, that’s not currently working to take a page from Old Spice’s playbook? I doubt it. According to Mashable, these two new spots from Martin Agency are a creative departure from the brand’s ad that ran during the Super Bowl pregame show — though both spots are […]