Let’s Get This Guy Back In The Booth

This man has skills. As in any industry people fall through the cracks sometimes, but their talent isn’t diminished by the fall. Wouldn’t it be great to hire this guy for a radio job or two? There’s no contact info given, but the citizen reporter does give the man’s location as I-71 and Hudson Street […]

Yet Another Facebook Story: Be Positively Likable

The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior. Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive […]

The Fish And Wildlife (And The Trillion Dollar Local Economy) Benefit From Commemorative Plate Sales

I’m far from a metrics freak, but I do enjoy learning about advertising that works. Therefore, I’m interested in the Hooray for the Bay campaign for Chesapeake Bay Trust by The Cyphers Agency in Annapolis, Maryland. The campaign sought to educate about Maryland’s Bay Plate, a license plate that consumers can buy for $20 whose […]

Yet Another Facebook Story: Wall Street Gets Social, Facebook Gets Richer

Facebook, once thought to be child’s play, is actually a machine that prints money. According to The New York Times and The Wall Street Journal, Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook– a move expected to raise $1.5 billion dollars in operating capital. The […]

No More Of That, My Lord

Popcorn, Indiana is a snack food company based in Englewood, NJ. The brand was recently featured on The Apprentice, and is now building on that by asking fans to make better videos featuring Popcorn, Indiana popcorn than the two contrived pieces that appeared on The Donald’s show. Here’s one possible winner in the Munch Better […]

Want To Sound Smart In Meetings This Week? Study This List

JWT Intelligence has listed 100 things to watch in 2011. Things like Beer Sommeliers, F-Commerce, 3D Printing, Entrepreneurial Journalism, Tap-to-Pay, Green Luxury Cars, Biomimicry and Virtual Mirrors. JWT: 100 Things to Watch in 2011 There’s a lot for a marketer to consider here. But not everyone is enamored with the list. Chatsworth Snuffington II on […]

If You’re Not On The Map, Then Where Are You?

Rob Walker of New York Times Magazine looks at maps as entertainment in today’s edition. I’ve loved maps since I was young and I still love maps. So, I’m thankful for Walker’s piece because he just introduced me to a handful of new digital mapping solutions/games. Wee Places for instance, graphs Gowalla checkins. Another fun […]

Nadal Is Big Man On Campus In Toronto

A reporter from Toronto’s Globe and Mail had a sit down at One Restaurant in Yorkville’s Hazelton Hotel with MDC Partners founder and Chariman, Miles Nadal. “Everyone always makes fun of me because I have a multitude of devices,” he explains, pulling from his pocket a $60 no-name cellphone, of which he says he bought […]

Are We Finding Our Way Back To A Norm, Or Is There A New (Less Liquid) Norm?

Even though I’m comfortable writing about advertising, not economics, the economy is one of the big forces weighing on our industry–it needs to be examined and some kind of meaning from the various indicators needs to be gained. Here’s one glass half-full look from the Washington Post: A recovery that seemed tentative and halting a […]