Over-Promise At Your Own Peril

Do you have clients who insist on over-promising to their customers? Seth Godin, for one, doesn’t like it. Godin mentions Delta in his post, so I went out and found a Delta ad to illustrate his points (even though Delta is merely an example here). Here’s the crux of Godin’s argument: The problem is this: […]

Brands Are Not Yet Social, But The People Who Love Them Are

Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post’s Social Graf blog. …almost nine out of ten respondents relegated themselves to the “ineffective” pile. But this is hardly surprising in […]

Wintertime Is Fun Time In Minnesota

Colle+McVoy created “ovens” equipped with real heat, where common bus shelter’s once stood, to showcase hot new menu items at Caribou Coffee.

“Strut Your Stuff” Taken Literally By Members Of TheLadders.com

Want to land a job that pays over $100,000? Join the club. If I understand this spot correctly, TheLadders.com is no longer just a high end job board, it’s a life skills coach that offers classes in pole dancing. According to Adfreak, Ladders members competed to be included in the ads. Says Fallon’s David Sigel: […]

The World Is Your Canvas

In its first work for The Art Institutes, David&Goliath unveils a white space concept that says, “there is opportunity everywhere” to aspiring designers, chefs and media pros. Of course, a blank canvas can also be terribly intimidating, but that part of the deal isn’t revealed here. It’s just white space as fun time.

John St. Gives Us A Birthday Worth Studying

This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can’t easily top this.

You Have Been Consulted, And Here You Are Being Consulted Again

The excellent writer Paul Ford of Ftrain says, “The web is a customer service medium, not a publishing medium.” Ford’s declaration has the potential to help a lot of people get the web right. Ford is a writer, so he knows people in the book- and magazine-publishing industries. Some people in these industries–the ones who […]

Time Inc. Now Working From Meredith’s Playbook

When Randall Rothenberg’s book, Where The Suckers Moon: An Advertising Story, became available from Knopf on October 25, 1994, I purchased the book and read every word. Because it’s a great story about a great ad agency, told by a great journalist who had unprecedented access to the players. Since then, Rothenberg has gone on […]

Anywhere Great Coffee Is Needed

Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account. “While Seattle’s Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission […]