Brand Communications of London works with Ecobank to provide the group with creative solutions across its affiliates in 29 African countries. Ecobank aims to support cross border trade, create accessible financial services and develop products tailored for specific customers.
Memeburn Editor, Jeremy Daniel, asked Janet Heard, Nieman Fellow and Assistant Editor and Head of News at the Cape Times in South Africa, about the status of blogging at the moment in US journalism? JH: Everybody seems to have a blog in the US, not just freelancers. Journalists working for traditional media often have their […]
Intel launched their new Visual Life consumer marketing campaign at Consumer Electronics Show in Las Vegas last week. Amsterdam Worldwide, who joined Intel’s European roster a year ago and heads up the brand’s social media activity internationally, produced the spot above. Intel’s roster of agencies also includes Venables Bell (Intel’s agency of record) and Razorfish […]
Writer and director, Lance Weiler, will attend Sundance later this month. The 41-year-old DIY-guru has written, directed, and self-distributed two features, The Last Broadcast (1998) and Head Trauma (2006), founded The WorkBook Project, an online and traveling network for sharing creative solutions, and a production company, Seize the Media, which specializes in the emerging realm […]
Ken Doctor of Newsonomics offers up 11 news industry metrics to watch in 2011. Here’s an interesting look at one big development (that ad people might want to know more about): How good are the margins in the fast-developing marketing services business? Tribune’s 435 Digital, GannettLocal, and Advance Internet are among the leaders selling everything […]
Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain. Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company’s ad agency.
It’s been a while since I’ve featured a consumer generated video contest, but this one is from Solar World, a company that employs lots of Oregonians in the green energy sector. So, let’s have a look at some of the homemade videos created by eco-conscious citizens in pursuit of a free solar array from the […]
If you were Intel, how would you market your 2nd Generation Core i5 Processor? Please tell me you answered, “With content!” See more at Intel.com/visuallife/. And if you have yet to feast on The Sartorialist, get your eyeballs over there.
Did you know that the Yellow Book is now a marketing services provider? I didn’t.