The Washington Post Company has launched Social Code, a subsidiary that will help brands build and monetize their presence on Facebook, according to Clickz. While it may seem odd that SocialCode is laser-focused on Facebook, there is some history there: Washington Post Chairman Don Graham has been on the board of Facebook since December 2008, and the Post was one of the first publishers to become active on …
Kablam!
"If it were any more beefy, your mind would literally be blown." This week marks the national launch of a new TV campaign from SapientNitro for ConAgra Foods' Hebrew National brand all-beef hot dogs. The campaign features a voice over from TV's original caped crusader Adam West. Hence, the "Kablam!" line, he delivers, although it's slightly tweaked here, probably for copyright reasons. The new campaign was directed …
Do You Have An ‘Off’ Switch?
As we saw a couple of weeks ago, when golden-voiced Ted Williams went from homeless man to YouTube sensation to national Kraft voiceover to rehab in 7 days, things happen fast. If you had decided to unplug and take a few days away, you'd have completely missed this. So do advertising and marketing people need to be always on? How do we cope? Ad agencies and marketing firms are stretched thin as it is. It's …
Enchanment By The Minute
M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN's national broadcast of the 2010 New Mexico Bowl. "Epic in its diversity and beauty, New Mexico's impact on visitors is often quite subtle," said Michael Cerletti, Secretary of the New Mexico Tourism Department. "Our hope is that the 'Enchanting Moments' campaign will …
You’d Think A Site Named FINS Would Be Pro Pet
Leave your pet at home? That's the job seeking advice provided by FINS, which is owned by Dow Jones, the publisher of The Wall Street Journal. I guess FINS is a career site for the slightly addled. …
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Yahoo! Mail Takes Users On An Animated Fantasy
New work for Yahoo! from Goodby Silverstein & Partners: Production Company: Blacklist Animation Studio: SDF-1 Studios …
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One Part Chain Gang, Another Part Houdini–Lexus Pushes The Product Testimonial Envelope
In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept car, which appears at the end. Group Creative Director Jason Stinsmuehlen was particular about the …
Checkers & Rally’s Gets Its Feast On
Charlotte-based interactive design agency MODE has been busy cooking up some digital chops for its Checkers & Rally's Restaurants client. Beyond creating and maintaining a new website, and social media efforts across Facebook, Twitter, and YouTube, MODE is also responsible for extending the digital experience through promotional microsites, franchise development, paid digital strategy, search engine optimization, …
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