Little Boxes With Text In Them Need A New Name, Because They’re Not “Ads” In A Classic Sense

Today LinkedIn’s self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. In addition to text and display ads, LinkedIn offers a number of customized marketing […]

I’ll Take A YouTube Testimonial Over A LinkedIn Testimonial Anyday

We all like it when clients have nice things to say about us, and the work we do on their behalf. Lookinglass Consultancy, smartly, got some of their clients to say those nice things on camera.

Which Is Better, An $8.00 Business Card Or A $1000 Suit?

Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company’s mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating “amazing […]

Improvisational Interpretations Pay Homage To, And Help Sell, The Post

In an effort to increase readership of The New York Post, particularly among younger consumers, the Branded Content Division of Young & Rubicam New York created a new program that pays tribute to the city’s beloved newspaper in an innovative and unexpectedly entertaining way. Pairing one cultural institution with another, Y&R’s Branded Content Division produced […]

Want To Make Progress With A Client? Know When To Chill.

Thomas Stringham of Hot Tamali in Vancouver, BC has some great advice for creative companies: Don’t overdue overdo it when looking for new business. Here’s a clip from his Ad Age piece: Creative agencies thrive on being intense. We are daring and outspoken by design. We are people who wear our hearts on our sleeves […]

Socialistic For The Capitalistic

Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic […]

Arm Yourself With The Right Sticks

Zildjian’s new ad camaign from Boston agency Allen & Gerritsen speaks to the brand’s relationship with modern drummers. “Genuine You” print ads – featuring August Burns Red drummer Matt Greiner – include handwritten-like messages reminding consumers to be themselves and be heard. The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead, […]

Obvious Declaration of the Day: WPP Is A Massive Fleet

BusinessWeek is featuring a first person account of “Hard Decisions” made by WPP’s founder and chief executive, Martin Sorrell. Naturally, Sorrell talks about how hard it is to let people go from his organization, regardless of the increased frequency of such occurrences (and what critics say is a cold, calculated cost-savings measure favored by Sorrell). […]