As a copywriter in an ad agency that does as much digital work as traditional, I'm acutely aware of the need for multi-faceted writing and ideas that work across media. But as an instructor at Portfolio Center, I'm faced with teaching beginning ad students the fundamentals of concepting and writing. And I find that if students can't concept a decent print ad, there's a good chance they'll struggle with the more …
Continue Reading about Create Great Print Ads And The Rest Will Follow. Maybe. →