Brian Wiener, CEO of 360i spoke about creating the "Agency of the Future" last week at the IAB Ecosystem conference in Carlsbad, Calif. Jodi Harris, senior editor at iMedia Connection, was there. To illustrate the need for affordable, consumer-centric innovation, Wiener related the example of "Amanda," who was shopping in a Barnes & Noble store. Amanda found a book she wanted, but before purchasing it, she took a …
Continue Reading about A Clever Interruption Is Still An Interruption →