Time For A Raise

Talking about how much money you make has been taboo for as long as I can remember. But we live in a different time today. A time of radical transparency. I don’t know if that’s what led social media consultants Mack Collier and Chris Brogan to post their rates, but what drove them to do […]

These Ads Make Me Happy, And I Bet The Beer Would Too

See the whole campaign in larger sizes. [via Luke Oeth and Josh Leutz]

Queenslanders Gather Round The Digital Campfire

I love to see a client fully embrace the power of content and that’s precisely what’s going on with the Queensland Government in Australia. These people are serious about content, and a lot of other institutions (and businesses) could benefit by taking a page from their deck. Fostering the creation, use and re-use of digital […]

Bing Finds Friends In The Psuedo Agrarian Movement

This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular. Thankfully, Brian Morrissey of Adweek is helping me catch up. Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in […]

LinkedIn To New Business

Ann Handley, Chief Content Officer of MarketingProfs admits that she was wrong about LinkedIn. She thought the soc net was mostly for finding a job, but now admits the site is more than that. What’s more compelling is the revelation that Boston’s PJA has had success prospecting for new business via LinkedIn. After using LinkedIn […]

Making Contacts Is One Way Of Winning The Racies

Once you look past the One Show, Cannes, the CLIOs and all the other popular awards shows, there are a whole shit-ton of other shows that attract more client attention. Some are tactic-specific, some are industry-specific, but to many folks other than creative types, they matter quite a bit. Over at Gods Of Advertising, Steffan […]

When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are “less commercial phenomena, they are more personal phenomena”, more similar to “writing letters to our mothers” than watching television. “Invading these [social] media with commercial messages might not be the right thing,” Sir Martin told delegates […]

Spotlight on NW Creative: Washington State Lottery

Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]