Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD.
Mike Wolfsohn, former ECD of Ignited, (you may remember him from the Zappos RFP brouhaha) is starting the new year with a new shop he’s co-founded, High Wide & Handsome. The origin of the name? It’s explained on their home page. The first known use of the phrase “high, wide and handsome” appeared in the […]
Here’s an interesting promo effort for the John F. Kennedy Presidential Library and Museum. You can follow JFK’s 1960 Presidential campaign on Twitter, as it’s being updated in real time from events occurring exactly 50 years ago.
In October of ’01 Bill Gates spoke about the coming “Digital Decade” and how “more people and businesses would realize their potential” via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread […]
Sharebuilder from ING Direct wants to help put you “on the road to happiness.” Which is an odd way to characterize the stock market, given the hard core unhappiness it has been responsible for, of late. The 30-second spot entitled “Owners” features three Main Street Americans in everyday life – a bike courier, young professional […]
Fallon won the Chrysler account one month ago and is already on the air with its first commercial for the troubled American automaker. The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted that found consumers do not realize that Chrysler Group has emerged from bankruptcy […]
The 2010 Ford Mustang is being supported by 10 mini-documentaries that showcase the car in action. The mini-docs are the end result of a contest from the car brand last spring, where customers (and a couple celebs) were asked to dream big in a Mustang. The piece below showcases drift racer Vaughn Gittin, Jr. living […]