Sustainable Business Oregon, a new publication from Portland Business Journal, asked Debbie Driscoll, account director at Ziba, and Eric Park, Ziba’s creative director, to address the topic of sustainable design. Design for sustainability was almost unheard of a decade ago, but as green goes from niche to mainstream, businesses of all types are beginning to […]
Forbes is reporting that spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice […]
From PoliticsMagazine.com comes a fascinating look at the microtargeted ads that were used to ramp up the pressure on CNN to do something about Lou Dobbs and his increasingly controversial views. Josh Koster and Tyler Davis of digital consultancy Chong + Koster explain: We needed to gain and keep the press’ attention, so we deployed […]
[via Make the Logo Bigger]
The Sunday New York Times is still the first choice of many organizations who place high-profile, full-page ads for maximum impact. Don’t know how long that’ll last, though. I found out about the above ad on The Huffington Post.
Agency: zig, Toronto [via Ads of the World]