The Great Society was a set of domestic programs proposed or enacted in the United States on the initiative of President Lyndon B. Johnson. The Great Society is also a Portland mutt–part brand consultancy, part advertising agency, part graphic design shop–with a decidedly Russian bark. Formed by people who once worked at Wieden + Kennedy, […]
Pens and pencils. A simple wall calendar and durable little 48-page notebooks. Basic shit, right? Right. But take that basic shit and put some passion into it. Some craft. Then maybe you’ve got something. In the case of Field Notes, Aaron Draplin of Draplin Design Co. in Portland and Jim Coudal of Coudal Partners in […]
Taco Bell’s Drive-Thru Diet is a seven-item “fresco-style” menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a “real-life Taco Bell customer” who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell’s Fresco menu. Taco Bell’s agency, DraftFCB in Irvine, […]
GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program.
Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that… The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.” Hey, as long as it creates positive brand impressions, I’m for it. [via Metal Potential and The Denver Egotist]
According to Blog Rank by invesp, AdPulp presently has 6247 RSS subscribers; 109,435 incoming links; and averages 2.9 pages per visit (among other things). I admit it’s gratifying to see these stats on some level, but I’m not posting them in order to pat Shawn, Dan and myself on the back. I’m posting them so […]
The Consumer Electronics Show in Las Vegas is a big time trade show with thousands of attendees from all over the world. Which makes it tricky to keep up with. That’s why Fuel Industries in Ottawa, Ontario invented TweetYouThere. Nick Iannitti of Fuel describes it as a simple social media tool to measure which brands, […]
Scott Ginsberg, a.k.a. “That Guy with the Nametag,” has some interesting things to say about offering free advice. I used to allow people to “pick my brain.” For free. For hours at a time. For years. And what I began to notice was, after every session, people walked away excited, inspired and grateful for the […]