“The Super Bowl used to be a football game, but advertisers are turning the upcoming gridiron event into a high-stakes social-media game,” writes Bruce Horovitz of USA TODAY. The reporter then points out that Audi and Mercedes Benz are both introducing Promotional Social Media Marketing campaigns to support their TV efforts around the advertising event […]
As a copywriter in an ad agency that does as much digital work as traditional, I’m acutely aware of the need for multi-faceted writing and ideas that work across media. But as an instructor at Portfolio Center, I’m faced with teaching beginning ad students the fundamentals of concepting and writing. And I find that if […]
The Philadelphia Inquirer reports that Philadelphia Magazine has acquired the local food blog Foobooz and hired editor/founder Arthur Etchells as a digital product manager. Etchells founded Foobooz about four years ago. He will continue to run the site, with Kirsten Henri, the magazine’s food editor. Henri herself guest-edited Foobooz from time to time in its […]
Kevin Hofman of hip-hop site OnSmash.com is bumming. According to The New York Times, OnSmash.com was one of 82 sites seized by the United States Immigration and Customs Enforcement unit, due to accusations of copyright infringement and selling counterfeit goods. Problem is, Hofman isn’t a pirate. He’s a promoter. OnSmash.com and the handful of other […]
Barry Moltz is a consultant who “helps small busines owners get unstuck.” SmartBlog on Social Media notes that Moltz believes the best way to promote a business and attract new customers is through providing exceptional customer service, not through traditional marketing techniques. The reason, he explains, is fourfold: 1. The recession has made people think […]
With the addition of University of Nebraska, the Big Ten Conference is expanding to 12 teams, a move that inspired the league to unveil a new logo to be used for all sports beginning with the 2011-12 academic year. According to ESPN, the logo was developed by Michael Bierut and Michael Gericke of Pentagram. The […]
David&Goliath wants you to dream about driving the all new 2011 Kia Optima, a midsized sedan that’s designed to be nothing like one.