Nice Lion, But What’s Your Pencil Ranking?

It’s not easy running an industry award show these days. There are too many shows and they’re too expensive. Agencies consistently submit fake work to game the system, there’s little new blood among the judges and teams are reticent to travel to elbow-rubbing ceremonies in NYC, London and Cannes in this economy. All of which […]

Wear It Like Quorra

Movie-related merchandise is big business. And it’s not all schawg. Now, thanks to “TRON: Legacy”, which opens in theaters on Friday, movie fans can shell out for high-end merchandise like a $2,600 Rotenier necklace and $795 spiked sandals from Rousseau. With the haute-couture flourish, Disney’s marketing machine is reaching beyond the core science-fiction and fantasy […]

Young Guns In The Media Spotlight

Fortune Magazine’s annual 40 Under 40 feature lists a handful of marketing people, all on the client-side, except for one. Wendy Clark, Senior vice president, integrated marketing and communications at Coca-Cola made the list. Oregon Duck, Stephen Gillett, who is now CIO, EVP, and general manager of digital ventures at Starbucks made the list. Carolyn […]

You Spent Eight Days Lost At Sea

I love the copywriting on display in these Ally Bank ads from BBH/New York.

Is Interactive Out-Of-Home The New Standard In OOH Advertising?

MINI Canada is encouraging people to interact with their new out-of-home display by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in an animated sequence. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click […]

Teach It And They Will Come

The Khan Academy is an online school with the mission of providing a world-class education to anyone, anywhere. Silicon Valley-based entrepreneur, Rajesh Setty, writing on Open Forum about the need to “do everything in your capacity to create something remarkable, not once but over and over again,” says: Salman Khan of Khan Academy is a […]

Yet Another Facebook Story: Zuck, The Millennial CEO

“The Matrix is a system, Neo. That system is our enemy. But when you’re inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our […]

Oxfam Gets Your Goat, Now Return The Favor

Oxfam works to end poverty by providing in-need families with animals, plants and skill sets necessary to empower them through sustainable jobs. This holiday season the organization wants to remind supporters just how chic buying goats, chickens and other livestock really is: It’s a tongue-in-cheek pitch, but it’s no joke. When you visit Oxfam America […]

Look At The Size Of That Search Bar

JWT has a new agency Web site. Try to contain your excitement. Here’s the thing that makes this agency self-promo site different: users can keep scrolling down and down and down, and more content appears. Like the new Twitter. The scale of the site is a good match for a global company as large as […]

Who’s This Ad For? Why, Kevin Bacon, Of Course.

Entertainment Weekly asked Kevin Bacon some questions about the spot above. It’s a pretty distinct character — the paunch, the voice, the hair. How did you come up with that? How far did you want to take it? It’s funny, I don’t know always where all these things come from. I happened to have a […]