Movie-related merchandise is big business. And it's not all schawg. Now, thanks to "TRON: Legacy", which opens in theaters on Friday, movie fans can shell out for high-end merchandise like a $2,600 Rotenier necklace and $795 spiked sandals from Rousseau. With the haute-couture flourish, Disney's marketing machine is reaching beyond the core science-fiction and fantasy fans who form the movie's natural base. "Tron" …
Young Guns In The Media Spotlight
Fortune Magazine's annual 40 Under 40 feature lists a handful of marketing people, all on the client-side, except for one. Wendy Clark, Senior vice president, integrated marketing and communications at Coca-Cola made the list. Oregon Duck, Stephen Gillett, who is now CIO, EVP, and general manager of digital ventures at Starbucks made the list. Carolyn Everson, Corporate vice president, global ad sales at Microsoft …
You Spent Eight Days Lost At Sea
I love the copywriting on display in these Ally Bank ads from BBH/New York. …
Is Interactive Out-Of-Home The New Standard In OOH Advertising?
MINI Canada is encouraging people to interact with their new out-of-home display by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive around in an animated sequence. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile-optimized Web page and become a MINI Facebook fan. The …
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Teach It And They Will Come
The Khan Academy is an online school with the mission of providing a world-class education to anyone, anywhere. Silicon Valley-based entrepreneur, Rajesh Setty, writing on Open Forum about the need to "do everything in your capacity to create something remarkable, not once but over and over again," says: Salman Khan of Khan Academy is a one-man education army. Rather than worrying about credit or commercial gains, …
Yet Another Facebook Story: Zuck, The Millennial CEO
"The Matrix is a system, Neo. That system is our enemy. But when you're inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so …
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Oxfam Gets Your Goat, Now Return The Favor
Oxfam works to end poverty by providing in-need families with animals, plants and skill sets necessary to empower them through sustainable jobs. This holiday season the organization wants to remind supporters just how chic buying goats, chickens and other livestock really is: It's a tongue-in-cheek pitch, but it's no joke. When you visit Oxfam America Unwrapped, for instance, you can purchase real goat for a real …
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Look At The Size Of That Search Bar
JWT has a new agency Web site. Try to contain your excitement. Here's the thing that makes this agency self-promo site different: users can keep scrolling down and down and down, and more content appears. Like the new Twitter. The scale of the site is a good match for a global company as large as JWT, but critics might ask how one goes about finding what they need? Clearly, the answer is right at the top of the page …
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Who’s This Ad For? Why, Kevin Bacon, Of Course.
Entertainment Weekly asked Kevin Bacon some questions about the spot above. It's a pretty distinct character -- the paunch, the voice, the hair. How did you come up with that? How far did you want to take it? It's funny, I don't know always where all these things come from. I happened to have a mustache and so we left that on. We started to test some different things in terms of the hair and the makeup. At one point …
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Just Three Stocking Stuffers Remaining
Here's my friend and AdPulp brand ambassador, DK, sporting one hell of a nice t-shirt on his recent trip to Australia. We only produced a couple dozen of these juice carton t-shirts, and as I glance over at my bookshelf, I see there are only three left (two XLs and one Medium). Would you, or a loved one, like to wear one? They're free to our biggest fans. Inquire within. Previously on AdPulp: Want Some …
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